TCBY™ Puts a Tropical Twist on Dairy-Free with New Silk® Coconutmilk Fro-Yo

On the heels of the popular Silk Vanilla Almondmilk Fro-Yo, TCBY continues to innovate with a spring-inspired, plant-based, dairy-free frozen yogurt made with Silk Coconutmilk

April 17, 2014 // Franchising.com // Denver, Colo. - TCBY™ is thrilled to announce that it is continuing its strong partnership with Silk® with the introduction of a new, purely plant-based ingredient offering. On April 24, 2014, Silk Coconutmilk Frozen Yogurt will be unveiled at TBCY stores nationwide, readying palettes for springtime and balmy weather with the quintessential tropical flavor.

"This is a delicious new way to enjoy our expanding portfolio of dairy-free fro-yo flavors," said Kelly Miano, Director of Marketing at Famous Brands International. "The new Silk Coconutmilk Fro-Yo is not only a tasty experience for those on some restricted diets, but also an exotic treat for everyone! The nutty-sweet flavor and creamy texture evokes images of swaying palms and beaches, regardless of the day's weather conditions. Consider it a vacation for your taste buds."

In TCBY's consumer testing, the Silk Coconut Fro-Yo pairing ranked considerably high, and the swirl option with Silk Chocolate Almondmilk Fro-Yo - released in 2013 - was "through the roof." Swirl options will be available at select participating stores.

According to TCBY, the new flavors are all part of the brand's dedication to evolving with their consumers' expectations and needs. "We are listening," said Miano. "Consumers are becoming more savvy about their own dietary needs, more interested in ingredient knowledge and more discerning on taste. We want to consistently exceed their expectations," added Miano.

In January, TCBY launched its first Silk Vanilla Almond Fro-Yo to rousing consumer feedback and its previously released Silk Chocolate Almond earned a Libby Award from PETA for Best Vegan Dessert in 2013. TCBY's exclusive partnership with Silk has allowed more consumers than ever to enjoy frozen yogurt by offering dairy-free alternatives.

About TCBY™

Founded in 1981, TCBY™ was the first, and remains the largest, frozen yogurt brand. TCBY™ has been on the forefront of innovation including being the first brand to market Greek Frozen Yogurt, Silk® Frozen Yogurt, a plant-based, dairy-free frozen yogurt and "Super Fro-Yo." TCBY™, which currently has over 500 franchise locations worldwide, is part of Famous Brands International and a sister company to Mrs. Fields™. To learn more, visit www.tcby.com, www.facebook.com/tcby or follow us @TCBY.

About Silk

Silk was founded in 1996 on a promise to make the world a healthier place. As a steward of the environment, we believe that plant-based foods are the best way to nourish people and the planet. Today we offer a broad portfolio of nutritious, great-tasting plant-based options, including soymilk, almondmilk, coconutmilk and soy yogurt. Silk's entire plant-based portfolio is enrolled in or verified by the Non-GMO Project, and Silk continues to offer three core organic products including Original, Vanilla and Unsweetened. As a brand committed to environmental sustainability, Silk conducted two studies-a "life cycle assessment" and a "water footprint assessment"-comparing the environmental impact of a half-gallon of Silk Original soymilk, almondmilk and coconutmilk to a typical half-gallon of conventional U.S. dairy milk. On average, producing a half-gallon of Silk Original requires less water and generates fewer greenhouse gases than a half-gallon of conventional U.S. dairy milk. In 2014, we will offset 100 percent of our manufacturing water footprint with water restoration certificates. For more information, visit Silk.com.

SOURCE TCBY™

Media Contact:

Chelsea Hartnett
310-395-5050
chartnett@blazepr.com

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