Rita's Italian Ice Awards 20 Store Area Franchise for South Orange County

Popular "Ice, Custard, Happiness" Cool Treat Store will be Scooping in Laguna Hills this May, with More Stores Opening Soon in a Neighborhood near You!

April 30, 2014 // Franchising.com // Laguna Hills, CA - Rita's Italian Ice®, the world's largest Italian Ice concept with over 600 stores in 24 states and four countries, has awarded an area franchise agreement for 20 Rita's stores in South Orange County to Howard Joelson and Joseph MacDougall. The team plans to spread Rita's refreshing Italian Ice, Frozen Custard and "Happiness" throughout the South Orange County area. Plans call for two Rita's stores opening soon and several more stores over the next 5 years; beginning with the first Rita's opening in Laguna Hills, at the recently renovated Village at Nellie Gail Ranch in May, and its second store, at Northpark Plaza in Irvine, this June.

The new 1220 square foot Rita's Italian Ice in Laguna Hills will be scooping their famous Ice in May at The Village at Nellie Gail Ranch, 26538 Moulton Parkway, Laguna Hills, CA 92653. They will employ 25 "Treat Team" members from the local community. Store hours will be Sunday - Thursday 12:00 -9:00 p.m., Friday and Saturday 12:00 -10:00 p.m. Visit: www.facebook.com/RitasLagunaHills

"My family and I fell in love with Rita's the first time we tried it and were instantly hooked," said Franchisee Joseph MacDougall. "My favorite is the unique combination of Italian Ice and award winning Frozen Custard– our famous Gelati".

"Laguna Hills is the perfect place to launch Rita's Italian Ice for us. Having lived in the area for over two decades, my family and I know firsthand how wonderful this community is, and given our climate, adults and children alike can enjoy our Ice and Custard year-round," said Franchisee Howard Joelson. "I am really looking forward to working with and being part of the community!"

Rita's Italian Ice, which is celebrating 30 years in business, has been aggressively expanding across the United States and internationally. In October, Rita's opened its first-ever International store in Shenzhen, China, and this year will see the opening of stores in Canada and the Philippines. This year, 85 Rita's stores across the United States will open for the über-popular brand, including South Orange County, California.

Besides bringing the 30 year old Italian Ice brand to Laguna Hills, Rita's will be creating more than 50 new jobs within their two new South Orange County Rita's locations. Now that's happiness!

Since 1984 Rita's has been dedicated to serving up a big dose of happiness with their smooth and delicious frozen treat, made fresh daily, with real fruit in more than 65+ flavors. Soon Guests in Laguna Hills can choose from Rita's Ice flavors including the most popular, Mango, Cherry, Alex's Lemonade, Swedish Fish®, and STARBURST® Cherry, just to name a few! If Guests want a bit more decadent treat, Rita's Cream Ice, is offered in silky smooth flavors. Health-conscious Guests can still enjoy a taste of Rita's with Sugar-free Italian Ice and Light Vanilla Frozen Custard.

Rita's, the "Home of Cool Treats," offers many delicious options that combine their famous Italian Ice and award-winning Old-Fashioned Frozen Custard, including layered Gelati, a blended Misto® Shake, and a personalized Blendini® which mixes Italian Ice, Frozen Custard and a delicious topping. Rita's also has unique Milkshakes made with Old-Fashioned Frozen Custard, available in a variety of flavors. Frozen Custard Cakes and Custard Cookie Sandwiches made with OREO® are also available for guests to take home to enjoy.

Rita's Italian Ice in Laguna Hills will feature the same great combination of fresh made Italian Ice in a clean, fun atmosphere that patrons have loved since the first Rita's location opened in Philadelphia in 1984, thirty years ago this year!

About Rita's Franchise Company

Rita's Franchise Company, whose business is treats and mission is happiness, was founded 30 years ago, and is headquartered in Trevose, PA. Rita's is the largest Italian Ice concept in the world, with over 600 stores in the U.S., and 85 more opening soon, with its first international stores now open in China, and opening soon in Canada and the Philippines. The thirty-year old brand is continuing to grow domestically and internationally. For franchise opportunities visit: www.ownaritas.com.

The popular chain offers a variety of "Cool Treats" including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors including Old-Fashioned Frozen Custard, Sundaes, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® shakes and Blendini® creations. Since 1984, Rita's has been dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere, and thirty years later, they are still spreading "Ice, Custard, Happiness!" Get Rita's. Get Happy!

Rita's is ranked #1 in Nation's Restaurant News "Consumer Pick's 2014" for Service and Value in the Frozen Treat category and 14th overall in the Limited-Service category. Rita's was named one of the Top 25 Franchise High Performers by the Wall Street Journal's "Startup Journal", ranks #81 on Entrepreneur Magazine's "2014 Franchise 500" list and, Top Frozen Treat Brand by Entrepreneur's 2014 Top Brands. For more information about Rita's Franchise Opportunities please visit: www.ownaritas.com or for more information please call 1-800-677-7482 or visit www.ritasice.com.

SOURCE Rita's Franchise Company

Contact:

Linda Duke
Chief Executive Officer
Duke Marketing, LLC.
415-492-4534
www.dukemarketing.com

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