May 09, 2014 // Franchising.com // Dallas, TX - Roland Dickey's goal has always been world barbecue domination. Today, the nation's largest barbecue franchise is one step closer to that goal by officially opening their 400th restaurant. The 400th Dickey's Barbecue Pit opened in Phoenix, Arizona and the Dallas-based company now slow-smokin' in 40 states across the country.
"Our goal has always been to share slow smoked Texas barbecue on a national scale," said Roland Dickey, Jr., president and CEO of Dickey's Barbecue Restaurants, Inc. "We still hand rub and slow smoke all meats just like my grandfather did in the first location in 1941, just on a larger scale. Our team is dedicated to quality and energized for continued growth – we will be at 500 locations by the first of 2015."
Roland Dickey, Sr., will be on-site at the grand opening of the Phoenix location on Friday, May 16. He will be signing and giving guests copies of his cookbook, Mr. Dickey's Barbecue Cookbook – Recipes for a True Texas Pitmaster. The book outlines the history of the Dickey's Barbecue Pit brand as well as Dickey family recipes.
"The Dickey family along with franchise owners across the country appreciate the continued excitement and support from our guests," said Dickey. "Our brand continues to grow because we have so many loyal Dickey's Barbecue fans – It's humbling to meet guests across the country who make us part of their family."
Dickey's Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 73 years later, the Dallas-based family-run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked onsite in each restaurant. The fast-casual family-friendly concept has expanded to over 400 locations in 40 states and holds the title of the world's largest barbecue franchise. This year Technomic named Dickey's "Fastest-growing restaurant in the country" and they were also named "Best Franchise Deal" by QSR Magazine. For more information, visit Dickey's or for barbecue franchise opportunities call (866) 340-6188.
SOURCE Dickey's Barbecue Restaurants
Director of Public Relations
Dickey's Barbecue Restaurants, Inc.