Robert Price Named President of Edible Arrangements® International
Former Chief Marketing Officer for CVS/pharmacy joins global leader in fresh fruit bouquet category as it prepares to accelerate domestic and global expansion, explore new opportunities.
May 19, 2014 // Franchising.com // WALLINGFORD, Conn. - Tariq Farid, Founder and CEO of Edible Arrangements® International, LLC, announced today that Robert Price, former Senior Vice President and Chief Marketing Officer for CVS/pharmacy, has been named President of the creator and global leader in the fresh fruit bouquet category.
Price joins Edible Arrangements, which generated over $500 million in systemwide sales in 2013 and operates more than 1,100 stores worldwide, as it prepares to enter a new era of product innovation and expansion designed to significantly grow the brand's global presence.
"This is an incredibly exciting time for Edible Arrangements as we embark on an era that promises unique new opportunities for dramatic growth," said Farid, who founded the company in 1999. "A lot of our focus over the past year has been on putting the pieces in place that will allow us to take full advantage of these new opportunities. The addition of Rob, with his experience and expertise, significantly enhances the talented leadership team we now have."
At CVS/pharmacy, Price led all marketing, advertising, sales promotion, e-commerce, customer insights, store design and customer loyalty programs for the 7,400-store pharmacy chain.
During Rob's tenure, the company:
- Grew retail revenue over $20 Billion.
- Increased membership in the company’s loyalty program to 69 million households.
- Drove personalization through new mobile tools, more effective e-mail marketing and the first-of-its-kind personalized digital weekly advertising circular.
- Substantially increased online sales and mobile engagement.
- Introduced a new store prototype with data-driven variations based on local market conditions.
Price said that Edible Arrangements is well positioned for achieving its ambitious growth objectives.
"This is a tremendous opportunity," Price said. "Edible Arrangements is a company with an impressive record of innovation, dedicated franchisees and world-class technology. I am excited to work with Tariq and the Edible Arrangements team to help the company reach its full potential."
Prior to CVS/pharmacy, Price's held positions with Wawa Food Markets; H-E-B Grocery Stores; Imasco Limited (the former parent company of Hardees and Roy Rogers Restaurants); and The Monitor Company, a strategy consulting firm. Price graduated from Cornell University with a BS in Applied Economics and earned an MBA from the Harvard Business School where he was a Baker Scholar. He is also a member of the 2012 class of Henry Crown Fellows at the Aspen Institute.
About Edible Arrangements®
With almost 1,200 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. Select Edible Arrangements® locations also carry the company's rapidly expanding Edible To Go® line which features all-natural, fresh fruit smoothies, dipped fruit, fresh squeezed lemonade and orange juice, and fresh fruit salads, sundaes and parfaits and treats. Since its founding in 1999 in East Haven, Conn., the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included for eight consecutive years among the "Inc. 5000" list of the fastest growing privately-held companies. Edible Arrangements® fresh fruit bouquets, chocolate dipped Fruit, Fresh Fruit Smoothies and others can enjoyed at any of more than 1,100 franchise locations. Gifts can be ordered online at www.edible.com and by telephone at 1-877-DO-FRUIT.
Edible Arrangements® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.
SOURCE Edible Arrangements®