May 22, 2014 // Franchising.com // GREENBELT, Md. – ZIPS Dry Cleaners, an aggressively expanding dry cleaning franchise, announces the appointment of Philip LeVee as Marketing Manager. The addition of LeVee to the executive team signals a continued focus on growing the business and the momentum behind the ZIPS brand, which has grown to 37 locations throughout the Mid-Atlantic since launching its franchise opportunity in 2006.
In his new position, LeVee will continue to build the ZIPS brand presence in a broad range of market segments while identifying new opportunities. He will oversee all marketing initiatives including advertising, interactive/digital marketing, research, trade shows and corporate communications.
"Philip is an accomplished, high-energy marketing executive with a solid background in the creative, planning and sales side of business," said ZIPS CEO Reid Bechtle. "I am confident that his business intelligence, knowledge of the American consumer and vision is exactly what we need as we continue to grow our business and franchise footprint."
LeVee joins ZIPS with a successful track record of shaping, growing and transforming some of the nation’s most recognizable brands, including La-Z-Boy and Home Depot. His more than 25 years of marketing, advertising and sales experience will help ZIPS solidify its leadership within the category and evolution as a nationally beloved brand.
"The ZIPS brand is remarkable and can only go further," said LeVee. "I’ve long admired this company and the phenomenal people behind it and am excited about the opportunity to help guide and continue to grow the ZIPS brand."
Founded in 1996 and franchising since 2006, ZIPS Dry Cleaners’ successful business model is based on a concept revolutionary to the industry and clearly in high demand to today's dry cleaning customer – dry cleaning that is ready for pick-up the same day it's dropped off and all for a flat-rate price of $1.99. Headquartered in Greenbelt, MD, ZIPS operates 37 stores in the Mid-Atlantic region. For more information, visit www.321zips.com.
SOURCE ZIPS Dry Cleaners
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