Hooters Rewards Loyal Georgia Fan with UFC 173 Prize Package Trip to Las Vegas

Longtime Hooters Fan and Roswell local Robert Boettcher wins First HootClub Sweepstakes for Utilizing HootClub Loyalty Mobile App

ATLANTA - May 22, 2014 - (BUSINESS WIRE) - Hooters today announced that Robert Boettcher of Roswell, Georgia, has won its first HootClub sweepstakes prize of an all-expense paid trip for two to Las Vegas to watch the UFC 173 fight live between Renan Barao and T.J. Dillashaw on Saturday, May 24, 2014. Boettcher gained entry to the promotion by utilizing the restaurant's new mobile loyalty app, HootClub. For his loyalty, Roswell will enjoy flights to Vegas for himself and guest, Jonathan Crockett, a two-night stay at the Hooters Casino hotel, and tickets to the UFC 173 fight at the MGM Grand Garden Arena.

"I'm really looking forward to traveling to Las Vegas to experience the Hooters Casino for the first time and to catch the UFC 173 fight live," said Robert Boettcher, HootClub member and inaugural sweepstakes winner. "I've enjoyed trying out the HootClub app on my phone and am impressed by what Hooters is doing to reward its fans like me!"

Boettcher, a regular customer at Hooters of Roswell, Georgia, downloaded the HootClub mobile app and uses it to track and activate rewards, via codes that appear on his Hooters receipts. HootClub launched as a pilot last month to the Atlanta metro market and it allows guests to earn rewards on their favorite food and drink items, stay up-to-date on the latest events at Hooters and register for sweepstakes to win prizes. The program is set to expand to more than 200 locations across the United States in the coming months.

The more frequently guests like Boettcher visit Hooters, the more points they can earn to be entered to win Hooters sweepstakes and redeem exclusive offers and rewards. Members can elevate their HootClub status level from Bronze, Silver or Gold up to Orange. In addition to tracking loyalty points, the app includes a Hooters locator, view of the menu and links to social channels.

"Hooters is proud to recognize loyal customers like Robert with our newest mobile app, HootClub," said Chris Duncan, chief information officer, Hooters of America.

"Fans throughout Atlanta have become heavily engaged with HootClub and we're excited to share this with the whole country so we can continue rewarding our customers and understanding their preferences."

As the HootClub program grows, Hooters will continue its sweepstakes promotions, awarding bonus prizes to thank loyal customers for trying out the HootClub mobile app. For the next sweepstakes, Hooters will send a valuable fan to Las Vegas for a seat as a judge at the Hooters International Swimsuit Pageant on July 23!

To find a Hooters location and additional information on future promotions, visit www.hooters.com.

About Hooters of America, LLC

Hooters of America, LLC is the franchisor and operator of more than 412 Hooters restaurants in 44 states and 28 foreign countries. The first Hooters opened in 1983 in Clearwater, Florida. Everyone is liberated from the ordinary at Hooters while enjoying great food, fun and uniquely-Hooters service from the iconic Hooters Girls. For more information about Hooters visit www.Hooters.com or follow us at www.Twitter.com/Hooters, www.Facebook.com/Hooters or www.Instagram.com/Hooters.

Contact:

Chantal O'Connell
Largemouth Communications
857-222-1470
chantal@largemouthpr.com

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