DENVER - May 28, 2014 // PRNewswire // - In anticipation of summer vacations and the desire to experience other cultures through food, TCBY™ is proud to officially unveil the globally-inspired flavors for the TCBY World of Fro-Yo, which kicked off on May 22. Created for culinary explorers and adventurous taste buds, the four featured flavors will roll out in TCBY stores across the United States and take America's hearts and palates on an international journey.
Loosely inspired by the global soccer tournament, TCBY World of Fro-Yo will end the campaign with a Brazilian flavor during the global soccer finals.
TCBY adventurers who want to experience World of Fro-Yo can receive a postcard in stores with instructions on how to enter the Travel the World of Fro-Yo Sweepstakes. Each flavor will offer a unique microsite where consumers can upload a picture and create digital postcards of the featured country (Indonesia, Japan, Germany or Brazil). Consumers can share their postcards for an extra chance to win via facebook or by using the hashtag #WorldFroYo. Each new flavor presents another chance to win, as consumers visit their neighborhood TCBY stores to get the flavor's postcard and unique website information.
One lucky winner will receive a trip for two to one of the four countries that inspired the World of Fro-Yo flavors, complete with round-trip airline tickets and deluxe accommodations. Beyond the campaign, TCBY's World of Fro-Yo is a sign for more to come with the brand that is evolving its offerings to grow with the interests of its consumer base.
"Some of our best customers have been enjoying our frozen yogurt for more than 30 years," said Kelly Miano, Director of Marketing at Famous Brands International. "We are evolving and innovating with our consumers' needs and interests. Flavor interests are becoming more dynamic and culturally inspired as consumers' palates are more refined and ingredient savvy. World of Fro-Yo is a sign of more to come," added Miano.
Founded in 1981, TCBY™ was the first, and remains the largest, frozen yogurt brand. TCBY™ has been on the forefront of innovation including being the first brand to market Greek Frozen Yogurt, Silk® Frozen Yogurt, a plant-based, dairy-free frozen yogurt and "Super Fro-Yo." TCBY™, which currently has over 500 franchise locations worldwide, is part of Famous Brands International and a sister company to Mrs. Fields™. To learn more, visit www.tcby.com, www.facebook.com/tcby or follow us @TCBY.
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