TCBY™ "World of Fro-Yo" Embarks On Around-The-World Palate Experience

TCBY™ "World of Fro-Yo" Embarks On Around-The-World Palate Experience

Inspired by exotic flavors and global travel, TCBY will offer culturally inspired flavors and international travel prizes for lucky participants.

DENVER - May 28, 2014 // PRNewswire // - In anticipation of summer vacations and the desire to experience other cultures through food, TCBY™ is proud to officially unveil the globally-inspired flavors for the TCBY World of Fro-Yo, which kicked off on May 22. Created for culinary explorers and adventurous taste buds, the four featured flavors will roll out in TCBY stores across the United States and take America's hearts and palates on an international journey.

Flavors include:

  • Indonesian Taro (Available May 22 - June 4). Like a relaxing day at the beach the Taro offers a mellow and refreshing tropical flavor.
  • Japanese Black Sesame (Available June 5 – June 18). The black sesame offers a sweet, toasted-nut flavor to classic vanilla.
  • German Lebkuchen (June 19- July 2). Inspired by the famous German cookie, the Lebkuchen offers bold, warm spices and flavors of gingerbread and star anise.
  • Brazilian Guanabana (July 3 – July 16) As fun to eat as it is to say, the guanabana is fruit that blends all the best flavors of pineapple, banana and papaya. (Try not to get the Mahna Mahna song in your head while you enjoy.)

Loosely inspired by the global soccer tournament, TCBY World of Fro-Yo will end the campaign with a Brazilian flavor during the global soccer finals.

TCBY adventurers who want to experience World of Fro-Yo can receive a postcard in stores with instructions on how to enter the Travel the World of Fro-Yo Sweepstakes. Each flavor will offer a unique microsite where consumers can upload a picture and create digital postcards of the featured country (Indonesia, Japan, Germany or Brazil). Consumers can share their postcards for an extra chance to win via facebook or by using the hashtag #WorldFroYo. Each new flavor presents another chance to win, as consumers visit their neighborhood TCBY stores to get the flavor's postcard and unique website information.

One lucky winner will receive a trip for two to one of the four countries that inspired the World of Fro-Yo flavors, complete with round-trip airline tickets and deluxe accommodations. Beyond the campaign, TCBY's World of Fro-Yo is a sign for more to come with the brand that is evolving its offerings to grow with the interests of its consumer base.

"Some of our best customers have been enjoying our frozen yogurt for more than 30 years," said Kelly Miano, Director of Marketing at Famous Brands International. "We are evolving and innovating with our consumers' needs and interests. Flavor interests are becoming more dynamic and culturally inspired as consumers' palates are more refined and ingredient savvy. World of Fro-Yo is a sign of more to come," added Miano.

About TCBY™

Founded in 1981, TCBY™ was the first, and remains the largest, frozen yogurt brand. TCBY™ has been on the forefront of innovation including being the first brand to market Greek Frozen Yogurt, Silk® Frozen Yogurt, a plant-based, dairy-free frozen yogurt and "Super Fro-Yo." TCBY™, which currently has over 500 franchise locations worldwide, is part of Famous Brands International and a sister company to Mrs. Fields™. To learn more, visit www.tcby.com, www.facebook.com/tcby or follow us @TCBY.

About Z Capital Partners

Z Capital Partners, L.L.C. ("Z Capital") is a leading private equity firm with approximately $1.7 billion of regulatory assets and committed capital under management and with offices in Lake Forest, IL and New York, NY. Z Capital pursues an opportunistic, value-oriented approach in private equity that includes making control investments in middle-market companies that may require turnaround, restructuring, bankruptcy or are otherwise special situations. Z Capital's investors include prominent global sovereign wealth funds, endowments, pension funds, insurance companies, foundations, family offices, wealth management firms and other financial institutions in North America, Europe, Asia and the Middle East. For more information, please visit www.zcap.net.

SOURCE TCBY

Contact:

Chelsea Hartnett
310-395-5050
chartnett@blazepr.com

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

Golden Corral Buffet and Grill
Golden Corral is the nation's leading family style restaurant franchise featuring steaks, buffet and bakery items.
Discovery Point Child Development Centers
• 30 years of brand strength in educational childcare • Only childcare franchise with a flat fee system (vs. fees based on % of your total...
IceBorn Water and Ice Vending
IceBorn was developed to be the premier consumer water and ice vending brand.
Pearle Vision
Pearle Vision is one of the most recognizable, premium optical franchises, offering a proven business model in an industry with sustainable demand.
BirthdayPak
BirthdayPak is an award-winning marketing platform that brings local upscale businesses together with their best customers.
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.