Captain D's Franchise Development Team Further Strengthens with the Addition of Lori Osley
With Growth Goals Set, the Former Sonic Development Expert Bolsters the Brand's Efforts in Key States
June 04, 2014 // Franchising.com // NASHVILLE - Still riding the momentum of three years of same-store sales growth, Captain D's has announced that it is adding another new member to bolster its development team.
Lori Osley, CFE, has joined Captain D's as Senior Director of Franchise Development. Osley comes to the brand following a highly successful tenure in development for Sonic Drive-In's, where she played a critical role in cultivating leads, signing new franchisees and growing the brand. She was instrumental in leading their growth strategy, which allowed the company to exceed growth expectations.
"Lori has documented success and a vast knowledge of the franchise-sales process, as well as a strong understanding of how to develop key markets," Captain D's Chief Development Officer Michael Arrowsmith said. "She will play a vital role in the success of our brand, which will result in significant expansion of Captain D's in the near future."
Captain D's is 520 units strong and has put in place a wide-scale growth strategy to further develop the brand. Its current strategy includes refining their new prototype buildings, opening new restaurants that produce above-system ROI and exploring non-traditional growth opportunities. In her role, Osley will focus on Captain D's top development markets in the Midwest, which include Texas, Oklahoma and Kansas.
"I am thrilled to be a part of the Captain D's team," Osley said. "The company has built a solid foundation for its franchisees, which is why so many sought-after prospects engage the brand. I hope to capitalize on the relationships that I have built during my tenure and offer a diversification portfolio to folks in the burger, pizza and sandwich category. We are a unique player in the fast-casual seafood space."
As Captain D's enters its 45th year of business, the seafood chain intends to add to its number of corporate and franchise-owned restaurants.
"To achieve our goals, we needed to grow our development team," Arrowsmith said. "Lori is an outstanding franchise development expert, and she will help us take Captain D's to the next level."
About Captain D's
Headquartered in Nashville, Tennessee, Captain D's owns, operates and franchises 520 restaurants in 25 states, plus military bases around the world. Captain D's offers its customers great seafood at reasonable prices in a relaxed environment. The brand's restaurants serve a widely varied seafood menu that includes freshly prepared entrees, and the company's signature hand-battered fish which is prepared to order to ensure freshness. The restaurants also offer premium-quality, grilled fish, as well as shrimp, chicken, shrimp & beef kabobs, hushpuppies, desserts and freshly brewed, southern-style sweet tea, a Captain D's favorite. For more information, please visit www.captainds.com.
SOURCE Captain D's
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