Dickey's Barbecue Restaurants Names Chief Brand Officer
Company Added
Company Removed
Apply to Request List

Dickey's Barbecue Restaurants Names Chief Brand Officer

Texas-Based Barbecue Brand Adds Strategic Marketing and Brand Resources to Growing Franchise

DALLAS - June 4, 2014 // PRNewswire // - Dickey's Barbecue Restaurants, Inc., the nation's largest barbecue chain, today announced Christie Finley as the new Chief Brand Officer. Finley will lead marketing initiatives for the expanding concept while aligning brand core values with aggressive business goals.

"Christie brings incredible vision, drive and creativity to our growing brand," said Roland Dickey, Jr., president and CEO of Dickey's Barbecue Restaurants, Inc. "At a time when our company is experiencing tremendous development, Christie will be spearheading our Marketing efforts to drive all aspects of the Dickey's Barbecue brand forward."

Prior to joining Dickey's Barbecue Restaurants, Inc., Finley led the strategic development and implementation of advertising and marketing campaigns across a diverse range of consumer and business to business brands, in both corporate and agency roles. In her new position, she will guide the overall brand direction, allowing it to continue energized expansion while maintaining Dickey's Barbecue brand promise. The newly established function within brand leadership comes at an exciting time as the company plans to add 100 new restaurants by 2015.

"I'm thrilled to join an organization that is so passionate about investing in and building a truly differentiated brand experience," said Finley. "Customers are demanding more from their brand experiences than ever before. It's difference that creates preference and it's preference that builds business. I'm looking forward to joining the team as we push the brand to new levels of success."

Finley earned her bachelor's degree in marketing from Texas Christian University and holds an M.B.A. from Southern Methodist University, Cox School of Business.

About Dickey's Barbecue Restaurants

Dickey's Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 73 years later, the Dallas-based family-run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked onsite in each restaurant. The fast-casual family-friendly concept has expanded to over 400 locations in 40 states and holds the title of the world's largest barbecue franchise. This year Technomic named Dickey's "Fastest-growing restaurant in the country" and they were also named "Best Franchise Deal" by QSR Magazine. For more information, visit Dickey's or for barbecue franchise opportunities call (866) 340-6188.

SOURCE Dickey's Barbecue



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Taking re-franchising to a whole new level. Learn more about acquiring 20 or more operating units of a national brand with low labor, quality...
Save A Lot Food Stores
We are the nation's leading hard discount grocery chain designed for independent retailers. Our business model is focused on empowering our Retail...
Executive Care
Executive Care is more than just a Senior Care company. We are a full-service home health care company serving clients from infants to seniors. Our...
Jon Smith Subs
As a Jon Smith Subs franchisee you'll be giving customers what they truly want with a wide range of customized options.
Fantastic Sams
Fantastic SamsĀ® is one of the most recognized brands in the hair care industry with nearly 1,200 full-service salons in North America and 40 years...
Share This Page

Subscribe to Our Newsletters

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2019.
All Rights Reserved.