Dickey's Barbecue Restaurants Names Chief Brand Officer

Texas-Based Barbecue Brand Adds Strategic Marketing and Brand Resources to Growing Franchise

DALLAS - June 4, 2014 // PRNewswire // - Dickey's Barbecue Restaurants, Inc., the nation's largest barbecue chain, today announced Christie Finley as the new Chief Brand Officer. Finley will lead marketing initiatives for the expanding concept while aligning brand core values with aggressive business goals.

"Christie brings incredible vision, drive and creativity to our growing brand," said Roland Dickey, Jr., president and CEO of Dickey's Barbecue Restaurants, Inc. "At a time when our company is experiencing tremendous development, Christie will be spearheading our Marketing efforts to drive all aspects of the Dickey's Barbecue brand forward."

Prior to joining Dickey's Barbecue Restaurants, Inc., Finley led the strategic development and implementation of advertising and marketing campaigns across a diverse range of consumer and business to business brands, in both corporate and agency roles. In her new position, she will guide the overall brand direction, allowing it to continue energized expansion while maintaining Dickey's Barbecue brand promise. The newly established function within brand leadership comes at an exciting time as the company plans to add 100 new restaurants by 2015.

"I'm thrilled to join an organization that is so passionate about investing in and building a truly differentiated brand experience," said Finley. "Customers are demanding more from their brand experiences than ever before. It's difference that creates preference and it's preference that builds business. I'm looking forward to joining the team as we push the brand to new levels of success."

Finley earned her bachelor's degree in marketing from Texas Christian University and holds an M.B.A. from Southern Methodist University, Cox School of Business.

About Dickey's Barbecue Restaurants

Dickey's Barbecue was founded by Travis Dickey with the goal of authentic slow smoked barbecue. More than 73 years later, the Dallas-based family-run barbecue franchise still offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids meals every Sunday. All meats are slow smoked onsite in each restaurant. The fast-casual family-friendly concept has expanded to over 400 locations in 40 states and holds the title of the world's largest barbecue franchise. This year Technomic named Dickey's "Fastest-growing restaurant in the country" and they were also named "Best Franchise Deal" by QSR Magazine. For more information, visit Dickey's or for barbecue franchise opportunities call (866) 340-6188.

SOURCE Dickey's Barbecue

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

NOVUS Glass
Are you ready to join the best glass repair and replacement franchise in the world? NOVUS Franchising is the perfect opportunity for people looking...
Red Mango
Based in Dallas and with more than 300 locations across the U.S., Mexico, El Salvador and Uruguay, Red Mango is a rapidly-expanding retailer of...
Poke Burri
Poke Burri is a Georgia-based restaurant company that provides a healthy and delicious dining experience focused around the popular dish, known as...
WineStyles Tasting Station
Turn your passion for wine, craft beer and gourmet food into a rewarding business opportunity. WineStyles Tasting Station is the largest wine...
Launch Trampoline Park
Launch Trampoline Park is an indoor sports and entertainment facility featuring interconnected trampolines that form a giant jumping surface. Our...
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.