BrightStar Care Named Best Franchise in America by Forbes Magazine
National In-Home Care Agency Rises to the Top of Booming Healthcare Segment
CHICAGO - June 09, 2014 - (BUSINESS WIRE) - Forbes Magazine recently named BrightStar Care, a national home care franchise with more than 260 independently owned and operated locations across the country that provide medical and non-medical care to patients from infants to elders, as the No. 1 franchise system in the category of brands with entry costs of up to $150,000.
The Forbes ranking was created using intel and statistics from FRANdata, the only research and information company that exclusively studies franchising. FRANdata analyzed more than 3,000 chains, considering demand for the franchise brand, success of existing franchisees and franchisor support from the perspective of "lender friendliness." In addition, FRANdata examined each brand’s growth and continuity rates over the 2008 and 2012 period.
Competition is fierce in the home healthcare field as the number of agencies throughout the country continues to grow each year. According to a FRANdata report, while there were a mere 13 home-health franchise brands in the country in the year 2000. Today, that number has grown to 56 companies. With the demand for in-home healthcare rising, along with the number of independent and franchise brands, BrightStar Care continuously comes out on top, as the brand has also been ranked a top health and medical franchise in Franchise Times’ 2013 list, #3 in the Franchise Gator "Franchise 100," and One of the Top 25 World-Class Franchises according to the Franchise Research Institute.
"This award is a result of the passion of our support team to help our franchisees achieve their success and reach their business goals," said Shelly Sun, CEO and co-founder of BrightStar Care. "We take into account all of our franchisees’ feedback and include them in our continual investing and the ongoing improvement of our brand through regional summits, advisory councils, field support visits, quarterly town hall meetings, monthly best practice calls, and more. We focus on having the highest standard of care for families and being the employer of choice for caregivers and with those two things then we, franchisor and franchisees, have the opportunity ahead for success and making a difference."
This prestigious ranking comes on the heels of BrightStar Care announcing its new tagline and brand positioning as, "A Higher Standard of Care," in part sparked by third-party market research the franchise conducted that showed family caregivers seek a higher standard of care for their loved ones, but have difficulty finding it. The Higher Standard of Care message was particularly fitting following recent recognition by The Joint Commission including awarding BrightStar Care with the prestigious Enterprise Champion for Quality designation, further setting the franchise apart as a quality-focused care provider. In addition, BrightStar Care has recently announced its efforts toward building a worldwide brand presence, looking to expand into new and emerging international markets like Canada, the United Kingdom, New Zealand, Australia, Japan, and the rest of Europe.
The average initial investment to own and operate a BrightStar Care franchise is $128,027 which includes an initial franchise fee of $48,000.
Full results of the Forbes "best" and "worst" in franchising can be found at http://www.forbes.com/best-worst-franchises-to-buy/. For more information about BrightStar Care, please visit www.brightstarcare.com.
About BrightStar Care
Based in Chicago, BrightStar Care is a national private duty home care and medical staffing franchise with more than 260 locations that can provide medical and non-medical services to clients within their homes, as well as supplemental care staff to corporate clients. BrightStar Care Registered Nurse Directors of Nursing create unique, personalized plans of care for each client and oversee professional care teams of well-qualified, experienced caregivers to deliver expert, compassionate, and personal care 24 hours a day, 7 days a week. Each BrightStar Care location is required to pursue Joint Commission Accreditation. BrightStar Care received The Joint Commission’s Enterprise Champion for Quality award and is committed to having each of its agencies comply with Joint Commission standards. BrightStar Care uses the nationally known patient satisfaction survey company Press Ganey to measure client satisfaction and is proud that nine out of 10 clients would recommend BrightStar Care to a friend or family member. For more information on BrightStar Care please visit brightstarcare.com; to find out more about BrightStar Franchising, visit www.brightstarfranchise.com.
Fishman Public Relations
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