Edible Arrangements Enters the Fast Lane Partnering With Cessna and Chip Ganassi Racing
Brand Signage was Featured on the No. 1 Cessna Chevrolet SS Yesterday at Pocono Raceway
June 09, 2014 // Franchising.com // Wallingford, CT - Edible Arrangements, the originator of the fresh fruit bouquet and global category leader, launched its first-time collaboration with Chip Ganassi Racing and Cessna yesterday at the Pocono 400 in Long Pond, PA. The company logo was featured on rear panel of the No. 1 Cessna Chevrolet SS driven by NASCAR All-Star champ Jamie McMurray. The company also acknowledged McMurray with an early Father's Day gift – it's first-ever "All-Star Dad" award. McMurray placed 10th overall in the race.
"Chip Ganassi Racing Teams and Cessna offered Edible Arrangements a very 'sweet deal,'" according to Edible Arrangements Chief Marketing Officer Jeff Lobb. "The race was also a fitting way to kick off our Father's Day celebration by presenting No. 1 driver, Jamie McMurray with our 'All Star Dad' award." The company presented McMurray with its "All-Star Dad Celebration" arrangement ahead of the race.
McMurray is a model father of two, an accomplished athlete and a caring philanthropist who celebrates wins like the UAW-GM Quality 500, Daytona 500 and Brickyard 400 with his son Carter and daughter Hazel in victory lane and is devoted to his Jamie McMurray Foundation which provides support for autism research, education, and support for afflicted individuals and families.
"I'm a big fan of Edible Arrangements!" said McMurray, the No. 1 Cessna Chevrolet SS driver, "Having the brand on our car this weekend was a really exciting way for Cessna to leverage our partnership by enabling customers to be part of the team."
About Edible Arrangements®
With almost 1,200 franchise locations open or under development worldwide, Edible Arrangements International, LLC is the world's largest franchisor of shops offering creatively designed fresh cut fruit arrangements. Select Edible Arrangements® locations also carry the company's rapidly expanding Edible To Go® line which features all-natural, fresh fruit smoothies, dipped fruit, fresh squeezed lemonade and orange juice, and fresh fruit salads, sundaes and parfaits and treats. Since its founding in 1999 in East Haven, Conn., the company has been recognized as an industry leader, ranking first in its category in Entrepreneur magazine's annual "Franchise 500," Entrepreneur's Top 40 of "Fastest Growing Franchises" and "America's Top Global Franchises" as well as being included for eight consecutive years among the "Inc. 5000" list of the fastest growing privately-held companies. Edible Arrangements® fresh fruit bouquets, chocolate dipped Fruit, Fresh Fruit Smoothies and others can enjoyed at any of more than 1,100 franchise locations. Gifts can be ordered online at www.edible.com and by telephone at 1-877-DO-FRUIT.
Edible Arrangements® and other trademarks noted are registered trademarks of Edible Arrangements, LLC.