Rita's Italian Ice Introduces Watermelon Chip Cream Ice and will Celebrate 3rd Annual First Day of Summer June 21st

"Summer of Fun" Kicks Off with New Watermelon Chip Cream Ice for a Limited Time; Rita's will offer Regular Sized Italian Ice for $2 and Regular Sized Gelati for $3, Saturday, June 21st

June 10, 2014 // Franchising.com // TREVOSE, PA - Rita's Italian Ice, the world's largest Italian Ice concept with over 600 stores in 24 states, is celebrating their "Summer of Fun" and introduced a new flavor, Watermelon Chip Cream Ice. Tart and tempting, Watermelon Cream Ice is mixed with sweet chocolate chips to create Rita's newest and freshest Cream Ice flavor yet, just in time for summer! Rita's also announced it will kick off summer with cool prices on two of their most popular treats during their 3rd Annual First Day of Summer event on Saturday, June 21st. Rita's will be scooping regular sizes of their famous Italian Ice for only $2, or guests can enjoy a regular size signature Gelati, a layering of Italian Ice and Frozen Custard, for only $3! For a list of Rita's locations please visit: ritasice.com.

"You won't believe the delicious refreshment of Rita's new Watermelon Chip Cream Ice until you try it," said Laura Lazar, Senior Vice President of Marketing, Rita's. "We welcome everyone to stop by today and try our twist on a classic summer fruit flavor and celebrate the First Day of Summer with Rita's on June 21st."

Rita's Summer of Fun continues with Rita's Summer Selfie Photo Contest from June 21st through August 23rd. Rita's fans are encouraged to capture group selfies at Rita's and submit photos on Facebook and Instagram using the hashtag #RitasSummerSelfie for a chance to win. Winners will be chosen weekly to win Rita's gift cards, and a grand prize winner will be selected to win a Samsung NX Mini Flip Screen "Selfie" Camera!

In addition to new Watermelon Chip Cream Ice, Guests can cool off with Rita's refreshing Frozen Lemonades! All summer long, Guests can create their very own signature Frozen Lemonade by mixing their favorite Rita's Italian Ice flavor with Alex's Lemonade Italian Ice for a personalized treat. It's a great treat while on-the-go and the perfect summer pick-me-up.

With its motto, "Ice, Custard, Happiness", Rita's has been dedicated to serving up a big dose of happiness with their freshly made, delicious "Cool Treats" since 1984. That's thirty years of Rita's summertime happiness!

About Rita's Franchise Company

Rita's Franchise Company, whose business is treats and mission is happiness, was founded 30 years ago, and is headquartered in Trevose, PA. Rita's is the largest Italian Ice concept in the world, with over 600 stores in the U.S., and 85 more opening soon. The popular chain offers a variety of "Cool Treats" including its famous Italian Ice, made fresh daily with real fruit, available in over sixty-five flavors, Old-Fashioned Frozen Custard, Sundaes, Light Custard, Frozen Custard Cakes, Custard Cookie Sandwiches made with OREO®, layered Gelati as well as its signature Misto® and Blendini® creations. Since 1984, Rita's has been dedicated to serving up a big dose of happiness with their freshly made, delicious, custom treats, in a fun-filled atmosphere, and thirty years later, they are still spreading "Ice, Custard, Happiness!" Get Rita's. Get Happy! For more information about Rita's Franchise Opportunities please visit: www.ownaritas.com or for more information please call 1-800-677-7482 or visit www.ritasice.com.

SOURCE Rita's Franchise Company

Media Contact:

Linda Duke
Chief Executive Officer
Duke Marketing, LLC.
415-492-4534
www.dukemarketing.com

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