June 16, 2014 // Franchising.com // CANTON, Mass. – The official first day of summer is right around the corner and Baskin-Robbins, the world's largest chain of ice cream specialty shops, is kicking off the beach and BBQ season in a cool way with its lineup of summer flavors and treats.
New this year, the Sand Pail Cake is a unique and delicious summertime creation featuring graham crackers as the sand, sweet sea creatures made of icing and a pink spoon to make digging in easy. The cake can be customized with any favorite ice cream and cake flavor combination and can also be ordered through Baskin-Robbins' new online cake ordering website.
Baskin-Robbins is also offering a range of delicious seasonal ice cream flavors this summer, including options from its BRight Choices® lineup of better-for-you flavors, which includes premium churned light, reduced fat, no sugar added, sorbets, ices and frozen yogurt options. These flavors are available at participating Baskin-Robbins shops across the U.S. at select times during the summer months.
The summer flavor lineup includes:
Also available at participating Baskin-Robbins restaurants this month is Triple Chocolate, the June Flavor of the Month. Featuring a combination of Swiss Chocolate, Chocolate Fudge and Classic Chocolate ice creams, this flavor is sure to satisfy any chocolate lover. Additional delicious Flavors of the Month are coming up for each month of the summer season.
"We're excited to offer our guests a mix of returning Baskin-Robbins seasonal ice cream flavors, like America's Birthday Cake and Cotton Candy, along with several new flavors, including Orange 'n Crème and State Fair Fried Dough, this summer," said Jeff Miller, Executive Chef and Vice President of Culinary Innovation for Dunkin' Brands. "Whether you are enjoying time at the beach, planning a barbecue with friends and family, or just need an ice cream break, our new Sand Pail Cake and summer flavors are welcome additions to any summer activity."
Available at participating Baskin-Robbins shops nationwide throughout the summer months, Baskin-Robbins' lineup of summer flavors are available by the scoop - in a cup or cone - as well as in fresh-packed containers, so frozen treat lovers can bring the flavor home to enjoy with family and friends. Baskin-Robbins' summer flavors also taste great when blended into refreshing, made to order beverages including milkshakes and Cappuccino Blast® frozen drinks, which are perfect for guests on the go.
For more information about Baskin-Robbins' wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/baskinrobbins31).
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 35th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at 7,300 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.