June 16, 2014 // Franchising.com // After 8 months of development, Planet Sub has announced the release of their new "Planet Sub" mobile payment processing and loyalty rewards app. Powered by LevelUP and their new white-label program, Planet Sub has prioritized the technology to best suit their marketing and customer loyalty needs. "Mobile payment technology has always fascinated us, but until there was significant customer benefit, we weren’t interested in adopting and integrating new technology," said Marketing Director, Trevor Forssell. "By crafting a loyalty program that paired with payment processing, it really opened the doors to creative branding, and customer education through the UI. This new app not only rewards people for their purchases, it also allows us to educate and connect with our most loyal customers on a much more personal level."
LevelUp has been in the payment processing space for several years; founded by Seth Prebach in 2011, the company has held on to their initial goal of completely eliminating transaction fee’s. Earlier this year they reduced their CPT to 1.95%, passing the savings on their merchants.
The "Planet Sub" app is available for download for both iOS and Android. For an introductory period new users will be gifted $2 of credit.
Ryan Joy, Director of Franchising said, "From an expansion perspective, this new platform will certainly help; franchisees in new markets will have an immediate source of customer acquisition and retention, and also will allow them to control marketing channels that best suit their needs. Further, the operational efficiencies that are gained by speeding up the ordering process are invaluable." Planet Sub currently has over 55 stores in development under area development agreements, and plans to open [at least] 15 franchise units in the next 12 months.
"When we thought about the rewards element within the app, we decided to include customers in the one thing that differentiates Planet Sub from all other sub sandwich chains in the franchise space: bread from scratch." Trevor added, "As customers use the app, they are walked through the breadmaking process, adding ingredients every time they get 10% closer to earning a reward. Educating our customers about our unique processes [like bread from scratch] is of the utmost importance as we expand to new markets. Sure the food tastes amazing, but we want our customers to know about our commitment to quality and how their bread was rolled out by hand in the restaurant that morning, not shipped frozen in a cardboard box."
SOURCE Planet Sub