Technomic Study Ranks Papa Murphy's #1 in Customer Loyalty
Gen Xers and Boomers Most Likely to Return to Papa Murphy's
VANCOUVER, Wash. - July 10, 2014 - (BUSINESS WIRE) - Papa Murphy's, the world's leading take 'n' bake pizza franchise, is pleased to announce that the Company ranked as the #1 brand Gen Xers and Boomers are most likely to return to in the near future. The findings were compiled from data by Technomic's Consumer Brand (CBM) program which runs over 95,000 consumer surveys per year and offers insights on perceptions from recent experiences across 128 leading U.S. restaurant brands.
"Papa Murphy's is a fresh approach to pizza. Today's customer demands the freshness, quality and value that our unique Create, Take and Bake brand provides and, as a result, customers reward us with their loyalty," said Ken Calwell, President and Chief Executive Officer of Papa Murphy's Holdings, Inc. "The results of this study demonstrate not only the strength of our concept but the hard work of the entire Papa Murphy's team to ensure we are providing our customers with high-quality pizza made with fresh handmade dough and other premium ingredients all for a value price that keeps customers coming back. We look forward to continuing to provide customers with the top quality, fresh ingredients and the best-in-class service they have come to expect from our brand."
According to the Technomic data, 53% of Generation X (aged 38-48, born between 1966 and 1976) and 57% of Baby Boomers (aged 49-68, born between 1946 and 1965) strongly agreed that they would return to Papa Murphy's in the near future. Papa Murphy's garnered the strongest intent to return for both Gen Xers and Boomers. Papa Murphy's ranked second for Millennials with 52% (aged 22-37, born between 1977 and 1992).
Key attributes driving intent to return for Baby Boomers include staff friendliness, excellent reputation, prices relative to similar restaurants and payment handling timeliness while Generation Xers noted cleanliness, convenient location, and beverage variety and quality.
About Papa Murphy's
Papa Murphy's Holdings, Inc. (NASDAQ:FRSH) is a franchisor and operator of the largest Take 'N' Bake pizza chain in the United States, selling uncooked pizzas that customers bake at home. The Company was founded in 1981 and currently operates over 1,400 franchised and corporate-owned fresh pizza stores in 38 States, Canada and United Arab Emirates. Papa Murphy's core purpose is to bring all families together through food people love with a goal to create fun, convenient and fulfilling family dinners. In addition to scratch-made pizzas, the Company offers a growing menu of grab 'n' go items, including salads, sides and desserts. For more information, visit www.papamurphys.com. Find Papa Murphy's on Facebook at www.facebook.com/papamurphyspizza.