July 15, 2014 // Franchising.com // CORALVILLE, Iowa – Pancheros Mexican Grill (www.pancheros.com), a fast casual Mexican restaurant franchise known for their made-to-order burritos, tacos, bowls and salads debuts a completely revitalized website. This marks the first time Pancheros has overhauled its website since rebranding two years ago.
The cleaner, more contemporary site now boasts smoother navigation, eye-catching design and custom content that engages users and reflects the brand's quirky personality. With distinct iconography and vivid photography to accompany the branded content, the charm of the brand shines through, while the aesthetics has been given a facelift. Pancheros' web page preserves its humor and wit with the menu page description reading, "we could have built pyramids, we chose burritos instead" and the group ordering tab saying, "have burrito will travel."
"Pancheros has grown and evolved since our brand's revamp in 2012 and we wanted to mirror that through our new website," said Rodney Anderson, president of Pancheros Mexican Grill. "We kept the elements that really made it stand out like the modern use of tiles, icons and photography while implanting a simpler experience so our fans can easily get to desired content."
For more information on Pancheros Mexican Grill and to see the newly introduced website, please visit www.pancheros.com.
Founded in 1992 by Rodney L. Anderson, Coralville, Iowa-based Pancheros Mexican Grill is a quick-serve, fresh-Mexican franchise that serves its signature fresh-pressed tortillas filled with the freshest, highest-quality ingredients. Burritos are customized and mixed with "Bob the Tool" to get every ingredient in each bite. Along with their tasty burritos, the menu also includes quesadillas, tacos, burrito bowls, and salads. Pancheros currently has 65 locations in the United States and the company plans to have 75 restaurants open across the country by the end of 2014. For more information, visit www.pancheros.com.
SOURCE Pancheros Mexican Grill