August 12, 2014 // Franchising.com // Aliso Viejo, CA – After conducting a recent focus group study, Chronic Tacos – a California inspired Mexican grill that celebrates the authenticity and individuality of its customers – is launching a new and improved menu to cater to its customers’ every desire. From offering entirely new dishes to redesigning the menu, Chronic Tacos is on a mission to serve up only the highest quality of flavor and fulfillment.
"We take great pride in satisfying our customers in every which way and we’re thrilled to be able to apply what we learned from our guests to create an upgraded menu and offerings," said Michael Mohammed, CEO of Chronic Tacos. "Not only will the new menu provide fresh and flavorful dish items, but we’ve also remodeled the layout to make ordering more efficient and improve the speed of service. We know when people come to Chronic Tacos, they expect delicious food at a reasonable price and quick pace, and that’s exactly what these modifications will bring!"
Chronic Tacos will continue using locally sourced ingredients and vendors for all of its dishes, including for its newest additions – the handheld burrito and a healthier, more nutritious kids menu. The handheld burrito – a smaller version of the proclaimed Chronic Tacos monster burrito – was in a testing phase and is now a permanent menu item based on popular demand. It captures all of the flavor of a monster burrito but in a smaller, snack-sized portion. Any burrito on the menu can be ordered as a handheld and it’s also newly been added to the breakfast menu for those who crave a breakfast burrito on the go.
The new kids menu will deliver delicious flavor for kids while putting parents’ minds at ease thanks to the great, reasonable pricing and balanced meal options. For only $4.99, families can order two kids tacos with chips and a drink, a kids-sized burrito with chicken or steak, or the kids’ quesadilla meal with their favorite protein.
For more information on Chronic Tacos, visit www.eatchronictacos.com.
Founded in 2002, the Chronic Tacos franchise celebrates the uniqueness of every individual through its fresh, made-to-order third generation Mexican cuisine customized for each customer’s distinctive taste. With more than 30 locations throughout North America, Chronic Tacos is committed to serving only the highest quality, locally sourced ingredients. The menu includes carne asada, pollo asado, carnitas, al pastor and fresh pico de gallo and guacamole. The franchise also offers traditional Mexican items such as tacos, burritos, salads, tostada bowls, and grilled, beer battered or baja styled fish and shrimp. Chronic Tacos offers three different franchise models depending on size and location that all incorporate locally inspired artistic designs into the layout. For more information about the franchise opportunity, please visit www.eatchronictacos.com.
SOURCE Chronic Tacos
847.945.1300 x 267