Chronic Tacos Franchise Overview
About Chronic Tacos
Chronic Tacos is a California-inspired Mexican grill that celebrates authenticity and the individuality of its customers. The fast-casual franchise is known for its fresh Mexican cuisine that is customized for each guest’s distinctive taste. Founded in 2002, the Aliso Viejo, California-based company is committed to serving only the highest quality with fresh ingredients and all-natural meats. Chronic Tacos offers traditional Mexican items such as tortas, taquitos, flautas and tacos as well as burritos, tostada bowls and salads, including a breakfast menu all day. Customers can choose from vegetarian and gluten-free options, as well as carne asada (steak), pollo asado (chicken), carnitas (slow-cooked pork) and al pastor (spicy marinated pork). Seafood lovers can also order grilled, beer-battered or baja-style fish and shrimp. Each restaurant incorporates original art designs inspired by traditional “Day of The Dead” art, creating a unique experience at each location.
Chronic Tacos founder Randy Wyner knows authentic Mexican food. As an Orange County, California native, he grew up eating at taquerias throughout Southern California. However, Randy’s experience at these establishments was hit or miss. Some of the best Mexican food came out of restaurants that were little more than shacks, while other restaurants had decent decor but terrible food. He realized there was a need for something different - a taco shop that served fresh, authentic Mexican food in a fun atmosphere with good customer service. So he opened the first Chronic Tacos location in Newport Beach, just a few blocks away from the ocean. Randy was right and his vision became a reality. Before he could roll out the second tortilla at that first Chronic Tacos location, consumers were pleading for more - he wasn’t the only one who wanted a different kind of Mexican food experience. The first Chronic Tacos restaurant was a raging success, drawing crowds of hungry surfers and foodies through its doors. When it became obvious that the demand for the Chronic Tacos experience was greater than one location could provide, Randy began opening locations and franchising the concept.
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