Redondo Beach, Calif. - August 22, 2014 – After scooping up an impressive $1 million in sales last year, Paul Danylik, owner of the Handel's Homemade Ice Cream and Yogurt franchise in Redondo Beach, Calif., says he is on track to surpass that sales marker in 2014.
The ice cream business, which opened in June 2010, has experienced 14% same-store sales growth year over year. Just last month, Danylik's store registered $125,000 in sales – all within a 1,800 sq. ft. piece of real estate.
"Honestly, the product can sell itself," said Danylik, who worked in the television syndication business for 30 years with industry leaders such as Paramount, MGM and Warner Bros., among others. "Everyone loves ice cream, and I brought the best ice cream there is to Redondo Beach."
Beyond the product, Danylik attributes his success to the shop's location and listening to his customers. After deciding to bring the Handel's franchise to Redondo Beach, Danylik did extensive research to find the most profitable piece of real estate. His window walk-up ice cream shop is within walking distance of four schools, one of which is directly across the street. In addition to real estate, Danylik launched a simple, yet highly effective, marketing campaign known as Two Buck Tuesdays that quickly turned his first-time patrons into repeat customers, and later, brand ambassadors.
"If you say, 'It's Two Buck Tuesday. Let's go get some ice cream.' Everybody knows that means to go to Handel's," added Danylik. "Over the years, I've tested out a variety of different specials every night of the week, but nothing compares to our Two Buck Tuesday business. We have lines wrapped around the building, 100-people deep."
In addition to Danylik's store in Redondo Beach, Handel's has two other franchise locations in Southern California in Upland and Rancho Cucamonga. The California locations are reporting an average unit volume of $750,000, far above the industry average.
For more information about Handel's Homemade Ice Cream & Yogurt, visit www.handelsicecream.com.
Founded in 1945 in Youngstown, Ohio, Handel's Homemade Ice Cream and Yogurt has become one of the most beloved, iconic ice cream brands in the industry. From its humble beginning selling homemade ice cream out of the corner of a gas station, Handel's has grown to 40 locations in seven states, including Ohio, Indiana, Pennsylvania, Virginia, California, Florida and Nevada. The brand has 150 different flavors of homemade ice cream and yogurt in rotation, serving up nearly 50 of those flavors on a daily basis. Menu items are all made fresh, by hand, one batch at a time, at each location, using only the highest quality ingredients and the brand's proprietary recipes that have been passed down for generations. Handel's has been recognized for its ice cream by National Geographic, The Travel Channel, Chocolatier Magazine, among others. For more information, please visit www.handelsicecream.com.
SOURCE Handel's Homemade Ice Cream and Yogurt
Fishman Public Relations