Buffalo Wild Wings® Launches GameBreak™, Feature-Rich Multi-Platform Fantasy Sports and Competitive Gaming Experience

GameBreak is available at all U.S. Buffalo Wild Wings locations, on the web and via an app for Android and Apple iOS devices

MINNEAPOLIS - September 2, 2014 - (BUSINESS WIRE) - Today, Buffalo Wild Wings®, Inc. (NASDAQ: BWLD) announced it is launching GameBreak™, a single sign-on, multi-platform gaming experience allowing consumers to play a wide range of fantasy-style and competitive sports games in restaurant (via tablet), online and on a mobile app for Android and iOS devices. The company is offering weekly prizes and season-long prize packs to winners, in addition to a $10,000 "Ultimate VIP Ticket Experience" for one winner.

GameBreak allows guests to compete when and where they want, through daily and season-long games, special event competitions and exclusive games that interact with live sporting events. At launch, GameBreak offers three games, with additional games tied to different sports and sporting events slated to be rolled out in the coming months.

"Launching GameBreak is another way Buffalo Wild Wings is creating the ultimate social experience for our sports fans," said Sally Smith, CEO and president, Buffalo Wild Wings. "GameBreak elevates the sports experience, making it more interactive and immersing guests into the action. It also supports our strategy and helps extend the Buffalo Wild Wings experience beyond the restaurant to further differentiate ourselves in the marketplace and strengthen guest loyalty."

Users can earn points each time they play to win weekly and season-long prizes based on their performance against an ongoing leaderboard. In addition, GameBreak serves as a destination for guests to access sports content, track their performance, share game play information through social media and create leagues to challenge their friends.

"Buffalo Wild Wings is known for providing the ultimate sports-viewing atmosphere, and we believe with this new gaming platform we can extend the experience beyond the restaurant and reach our guests wherever they want to compete," stated Ben Nelsen, vice president of guest experience and innovation, Buffalo Wild Wings. "Guests can play in the restaurant, but can also access our games via the web and through the GameBreak app on their smart phones."

The three featured launch games are:

  1. GameBreak Live - an exclusive in-restaurant game testing sports knowledge by offering up questions on live sporting events in real-time;
  2. Pro-Football Salary Cap Challenge - a fantasy football-style weekly game where users are challenged to create a roster of eight pro-football players within a predetermined virtual budget, and;
  3. Pro-Football Pick'em Challenge - a traditional pick'em game designed to test a user's skill in correctly selecting the winner of each pro-football weekly match-up.

Guests are playing for a chance to win weekly prizes including Buffalo Wild Wings gift cards for the top scorers (up to $50 in value), with thousands of prizes awarded throughout the football season. In addition, two season-long prize packs valued at $2,000 will be awarded to players who stay on top of the leader board. For the GameBreak Live game, at the end of the season, one guest could win the "Ultimate VIP Season Ticket Experience" for the football team of their choice. The $10,000 prize pack includes two premium seats to every home game, B-Dubs® gift cards and perks for pre-game tablegating, game day swag or an in-stadium experience or other exclusive perks depending on the team.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a variety of boldly-flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 21 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin'®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently more than 1,030 Buffalo Wild Wings locations in the United States, Canada and Mexico.

To stay up-to-date on all the latest events and offers for sports fans and wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter and visit www.BuffaloWildWings.com.

SOURCE Buffalo Wild Wings, Inc.

Contact:

Heather Leiferman
Buffalo Wild Wings, Inc.
952-278-9553
hleiferman@buffalowildwings.com

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