SONIC Introduces New Waffle Cone Sundaes to Frozen Dessert Menu

Guests Can Now Order Any Mix of SONIC's Real Ice Cream and Toppings in New Waffle Cone

OKLAHOMA CITY - September 3, 2014 - (BUSINESS WIRE) - SONIC® Drive-In (NASDAQ:SONC) today announced the launch of its new line of Waffle Cone Sundaes, offering guests even more ways to enjoy SONIC's Real Ice Cream offerings. Available in three new Waffle Cone Sundae flavor combinations, including REESE'S Peanut Butter Cups® & Chocolate, SNICKERS® Bar & Caramel and M&M's® Candies & Strawberry, the new Waffle Cone can also be customized, opening a world of dessert possibilities to creative dessert lovers.

"After the excitement of our Summer of Shakes, we wanted to keep the momentum going and treat our guests to a new way to enjoy the best ice cream in fast food," said Chef Claes Petersson, vice president of product innovation of Sonic Corp. "This new waffle cone is a delicious and crispy carrier for our smooth and rich Real Ice Cream. When you add on candy and fruit toppings, it really pushes this newly portable sundae over the edge."

SONIC's new vanilla Waffle Cone is a sweet, crispy waffle shell that will take any ice cream lover's sweet tooth by surprise. The Waffle Cone is a treat all on its own, adding a punch of crunch to a classic vanilla Real Ice Cream cone. Guests that want something a little more adventurous may choose to add any and all available toppings to create their perfect loaded ice cream cone. Try any of SONIC's three new Waffle Cone Sundaes with next-level flavor combinations, including REESE'S Peanut Butter Cups® & Chocolate, SNICKERS® Bar & Caramel and M&M's® Candies & Strawberry, for an ice cream cone with real swagger.

Treat yourself to a unique ice cream cone experience at SONIC Drive-In whenever you get the craving for Real Ice Cream, no matter if it's morning, noon or night. Along with the entire SONIC menu, the new Waffle Cone Sundaes are available all day, but only for a limited time.

About SONIC, America's Drive-In

SONIC, America's Drive-In, is the nation's largest drive-in restaurant chain serving more than 3 million customers every day. Nearly 90 percent of SONIC's 3,500 drive-in locations are owned and operated by local business men and women. Over the past 60 years, SONIC has delighted guests with signature menu items, more than 1 million drink combinations and friendly service by iconic Carhops. SONIC received top honors as America's "#1 burger quick service restaurant," ranking in the top 5 of all brands in the 2014 Temkin Experience Ratings report. To learn more about Sonic Corp. (NASDAQ/NM: SONC), please visit or follow us on Facebook and Twitter.




Matthew Young
For SONIC Drive-In

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