TORONTO, ONTARIO - (Marketwired - Sept. 5, 2014) - Baskin-Robbins launches today "Cakes for the Community," a month-long campaign to raise funds for The Hospital for Sick Children (SickKids) in Toronto. As part of the campaign, Baskin-Robbins is introducing a limited edition heart-shaped cake decorated in the colours of SickKids, teal or blue trimmed with white. The cake retails for $14.95, and 31% of the sales price (excluding tax) from each cake will be donated to SickKids over the course of the fundraiser. These special cakes can be customized with each guest's favorite ice cream flavour from Baskin-Robbins' extensive line-up.
"We're proud to continue our relationship with SickKids and to give back to the community in this special way," said Rick Woods, Vice President of Operations, Baskin-Robbins Canada and U.S. "The funds raised over the course of our 'Cakes for the Community' campaign will help SickKids in its important work to improve the health of children across the Greater Toronto Area and throughout the country."
In addition, Baskin-Robbins franchisees will collect in-store donations throughout the month of September to benefit SickKids Foundation. Guests who make an in-store donation will be given a decorative paper cake on which to sign their name and post in their neighbourhood Baskin-Robbins shop. The paper cakes will serve as a powerful visual showcasing the combined efforts of the local community and Baskin-Robbins in supporting the important work of SickKids.
"The support we receive from corporate partners like Baskin-Robbins helps make our work in improving the lives of children possible," said Ted Garrard, President and CEO, SickKids Foundation. "We're grateful for Baskin-Robbins' support, and the funds raised as part of the 'Cakes for the Community' program will have a real and lasting impact on the wellbeing of children in our community and beyond."
This is the second year that Baskin-Robbins has raised funds for SickKids. In 2013, the company held a similar event, Cones for the Community, which raised close to $50,000 for the hospital. The company hopes to match or exceed last year's total over the course of this year's campaign.
Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 35th annual Franchise 500® ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,400 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. In 2013, more than 13 million ice cream cakes were sold in Baskin-Robbins shops worldwide. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (NASDAQ:DNKN) family of companies. For further information, visit www.BaskinRobbins.com.
Established in 1972, SickKids Foundation raises funds on behalf of The Hospital for Sick Children (SickKids) and is the largest charitable funder of child health research, learning and care in Canada. Philanthropy is a critical source of funding for SickKids - one of the world's foremost paediatric health-care institutions. Thanks to the generosity of the community, and as a result of a record-breaking year in fundraising and investment returns, SickKids Foundation invested an unprecedented $129.3 million in grants and charitable activities for the fiscal year ending March 31, 2014. For more information, please visit www.sickkidsfoundation.com.
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