Leading National Battery & Light Bulb Franchise Launches "Smarter Power California" Campaign

Leading National Battery & Light Bulb Franchise Launches "Smarter Power California" Campaign

Batteries Plus Bulbs Unveils Energy Efficiency Education Program for State Consumers, Businesses

LOS ANGELES - September 10, 2014  - (BUSINESS WIRE) - According to the U.S. Environmental Protection Agency (EPA), Americans could save 10 to 30 percent on their energy bills by taking advantage of energy-efficient products and services. While the state of California has already demonstrated exceptional efforts to help save energy, the nation’s fastest-growing battery and light bulb retail chain is stepping forward to ramp up educational efforts by expanding its franchise presence throughout the state.

Batteries Plus Bulbs, with more than 30 stores throughout California and over 625 nationwide, is launching a statewide campaign called "Smarter Power California" to help residents reduce energy demands, save on energy costs and ultimately push California back to the top of the list as the country’s most energy-efficient state. Throughout September and October, Batteries Plus Bulbs will offer expert advice, practical tips and educational demonstrations, for consumers and business owners, on how to be more energy-efficient at home and at work. The campaign will provide simple steps and other beneficial information associated with switching to energy-efficient battery and light bulb products, proper battery and light bulb recycling, repairing devices versus buying new ones, and tips to make portable electronic devices run more efficiently. For example, by using an in-store Light Bulb Technology Display and an Energy Savings Calculator, the highly trained associates at Batteries Plus Bulbs stores can clearly show consumers the potential energy and cost savings they can realize by replacing their current light bulbs with more energy-efficient alternatives.

The Light Bulb Technology Display measures and compares the amount of energy it takes to power different types of light bulbs, while the Energy Savings Calculator indicates the amount of energy and money that can be saved by upgrading to CFLs and LEDs. Over the next two months, Batteries Plus Bulbs store owners throughout the state welcome consumers and business owners to join this initiative and stop in for a demonstration of these tools, which are available every day for anyone who comes into their stores. They are eager to educate Californians on all the energy-saving tips and product options available to them. Furthermore, for business to business accounts, a free onsite needs-analysis will be performed by a Batteries Plus Bulbs representative, who will explain other various program benefits, including delivery and recycling services, volume discount opportunities, local energy rebate programs, and convenient online ordering.

"We see this campaign as a natural extension of our brand," said Russ Reynolds, CEO of Batteries Plus Bulbs. "Through our network of more than 625 stores, our franchisees and trained store associates educate thousands of consumers and businesses every day about products that can help them reduce their energy consumption. As an environmentally-conscious state, California is ideal for expanding our franchise presence, but also is a great place to spread the message about energy efficiency."

More details about the Smarter Power California campaign, as well as Batteries Plus Bulbs’ expansion plans for California will be available at the West Coast Franchise Expo, being held October 23-25 in Anaheim, CA.

About Batteries Plus Bulbs

Batteries Plus Bulbs is the nation’s first, largest and fastest growing battery and light bulb franchise with a nationwide network of stores. Batteries Plus Bulbs is owned by Roark Capital Group, an Atlanta-based private equity firm. With access to more than 45,000 types of batteries, light bulbs and accessories, Batteries Plus Bulbs has the widest selection of battery and light bulb products available and offers unmatched service to retail and business consumers at the national and local levels. Batteries Plus Bulbs also offers on-site repairs for Apple® devices, including iPhones®, iPads® and iPods®, most Samsung® devices and many more. Services include: battery replacements, cracked screen, charge port, button, and antenna repair or replacement among others. Batteries Plus Bulbs continues its reign as the undisputed leader in the expanding $30.7 billion U.S. battery replacement market and in the rapidly growing U.S. light bulb replacement market estimated at $17 billion*. To learn more about our exciting franchise opportunities please visit batteriesplus.com/franchising for more information. *Freedonia Research Study.


Holly Kleese
Fishman PR
847.945.1300 ext. 257



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