September 23, 2014 // Franchising.com // Lake Forest, California – Del Taco, a leader in the Mexican quick service restaurant category, today announced commitments for 28 new locations to open throughout the Southeast. This latest expansion is part of the company's larger strategy to bring its fresh, made-to-order Mexican and American food to guests across the country. Along with recently-opened restaurants in Columbus and Smyrna, Georgia, Del Taco will soon open its sixth Atlanta-area location in Marietta, Georgia, along with a franchise owned restaurant, in Columbia, South Carolina.
"Strong sales at our Southeast restaurants demonstrate the enthusiasm and passion local residents have for Del Taco," said Laura Tanaka, Director of Franchise Development, Del Taco. "As we continue to grow throughout the region, our focus is to provide our franchisees with the resources to deliver an exceptional dining experience, driving sales and guest satisfaction."
Leading the company's Southeast expansion is franchisee Clay Gullatt, who has an agreement to open three locations. Gullatt's first Del Taco, located in Columbus, Georgia, opened with record sales this past August.
"We're seeing the positive results of delivering on the company's brand promise of offering fresh food, served at a tremendous value," said Gullatt. "In addition to the food itself, Del Taco corporate has been incredibly supportive of our efforts in the southeast."
Del Taco offers franchisees extensive training, operational and marketing support. In addition, Del Taco's continuous and in-depth research and development of new menu items provides delicious reasons for customers to keep coming back. The Mexican quick service category is one of the fastest growing segments and Del Taco attracts a broad customer base across all age groups, income levels and demographics.
At Del Taco, all menu items taste better because they are made to order with fresh ingredients including cheddar cheese grated from 40-pound blocks, handmade pico de gallo salsa, lard-free beans slow-cooked from scratch, and marinated chicken grilled in the restaurant. Del Taco has 549 restaurants in 17 states. The company offers various development incentive packages to new Del Taco franchisees. For more information, please contact Laura Tanaka, Director of Franchise Development at (949) 462-7379 or firstname.lastname@example.org, or visit www.deltacofranchise.com.
SOURCE Del Taco
Morgan Marketing & Public Relations