September 29, 2014 // Franchising.com // LOS ANGELES; CA - Today, The Coffee Bean & Tea Leaf® is celebrating National Coffee Day with up to 15,000 commuters at Southern California's most heavily traveled transit hub, Union Station. Born and brewed in Southern California since 1963, the specialty coffee and tea retailer teamed with Metrolink to take over Union Station with mystery offers for travelers, the first-ever The Coffee Bean & Tea Leaf® train car, and seven decorated platforms.
"Coffee is synonymous with commuting - especially on Monday mornings - so we thought bringing a happy surprise to 15,000 Southland commuters would be the ideal way to celebrate National Coffee Day," says Diane Kuyoomjian, vice president of marketing at The Coffee Bean & Tea Leaf®. "As Southern California's most beloved coffee and tea company, it was a natural fit to team up with Metrolink. We wanted to kick off the week for their riders with a warm greeting and invitation to enjoy a special promotional offer."
Team members from The Coffee Bean & Tea Leaf® will be on the train platforms (13B and 14B) to greet Metrolink commuters and gift them with mystery coupon offers on the morning of Sept. 29, while supplies last. The mystery offers include a variety of special offers on the company's premium coffees, teas and other items. The celebration will continue that afternoon at participating locations of The Coffee Bean & Tea Leaf® where customers will receive mystery offers, while supplies last. All mystery offers are redeemable at participating locations of The Coffee Bean & Tea Leaf®. Fans can share their National Coffee Day mystery offers using #CBCoffeeDay on Twitter (@TheCoffeeBean) and Instagram (@TheCoffeeBean).
The design of The Coffee Bean & Tea Leaf® train car was inspired by the company's iconic purple straw and culture of pouring happiness for its customers. Starting Tuesday, Sept. 30, after its debut on National Coffee Day, the train car will travel throughout the Southland on various lines for one year. Future initiatives with The Coffee Bean & Tea Leaf® train will be announced in the coming months.
"We are very pleased to join The Coffee Bean and Tea Leaf® on this fun, buzzworthy initiative," said Michael P. DePallo, Metrolink chief executive officer. "Our trains move thousands and thousands of coffee-drinking commuters each and every day, and I think many will really appreciate that special boost as they arrive at Union Station today."
Union Station is located at 800 N. Alameda St. Los Angeles, CA 90012. Parking is available at One Gateway Plaza (Corner Cesar E. Chavez Ave and Vignes St.)
Born and brewed in Southern California since 1963, The Coffee Bean & Tea Leaf® is the oldest and largest privately-held specialty coffee and tea retailer in the United States. Embodying a passion for connecting loyal customers to one another with carefully handcrafted products, the company is known for sourcing and providing the finest ingredients and flavors from around the world. For more than 50 years, The Coffee Bean & Tea Leaf® has demonstrated a passion for product innovation epitomized by The Original Ice Blended® drink. The company has grown to be an international icon and currently has more than 950 stores in nearly 30 countries. Please visit CoffeeBean.com for more information.
Metrolink is Southern California's regional commuter rail service in its 21st year of operation. The Southern California Regional Rail Authority (SCRRA), a joint powers authority made up of an 11-member board representing the transportation commissions of Los Angeles, Orange, Riverside, San Bernardino and Ventura counties, governs the service. Metrolink operates over seven routes through a six-county, 512 route-mile network. Metrolink is the third largest commuter rail agency in the United States based on directional route miles and the eighth largest based on annual ridership.
To attend/cover The Coffee Bean & Tea Leaf®'s National Coffee Day event at Union Station from 6.30am – 8.30am, please contact Meghan Patke directly at 323.377.7210.
SOURCE The Coffee Bean & Tea Leaf®