Qdoba® Frees the Flavor; "Extras" No Longer Cost Extra

Mexican fast-casual chain launches simplified menu and pricing structure where entrée prices are inclusive of all flavors, including Queso and guacamole.

DENVER - October 03, 2014 - (BUSINESS WIRE) - Qdoba Mexican Grill® is encouraging guests to free the flavor as the Mexican fast-casual brand unveils a new simplified menu and pricing structure at its 600-plus restaurants in which "extras" are no longer extra. Qdoba's new menu structure allows guests to pay a single price for any entrée offered – a price that is based on the protein chosen and that is inclusive of as many additional flavors the guest would like to add, including guacamole, 3-Cheese Queso, Queso Diablo and more.

"We focus on our guests, and what they want, and expect, from us as a brand. Evaluating our guests' experience, we learned that they appreciate a clear and simple menu structure and the ability to build a customizable and flavorful entrée without having to compromise on that flavor because their favorites, like guacamole and Queso, cost extra," said Tim Casey, Qdoba's Brand President.

With the simplified structure, guests at Qdoba will now pay a single set price for their favorite entrée, and be able to load on the flavor with guacamole, 3-Cheese Queso, fajita veggies and more, without having to pay any additional costs for these items. The menu applies a two-tier pricing structure based on protein; tier one includes vegetables, ground beef and chicken, while tier two includes pulled pork, steak and shredded beef. Prices will vary by market, and double servings of protein will be available to guests for a nominal cost.

"We don't want our guests to sacrifice flavor because of price. Our culinary team has developed some terrific flavors that we are proud of, and we want our guests to have confidence that they'll pay one fair price for their favorite entrée and have the freedom to experience all the other flavors we offer," added Casey.

Rolling the new menu structure in a phased approach across its 600-plus restaurants, guests can experience all-inclusive flavor and pricing at their local Qdoba on or before October 14, 2014 (excludes some airport, university and Canadian locations).

For more information or to find the Qdoba nearest to you, please visit www.Qdoba.com.

About Qdoba Mexican Grill®

Starting with 3-Cheese Queso – the secret sauce that started it all – to hand-smashed guacamole, Qdoba Mexican Grill specializes in delivering flavor-fueled, customizable Mexican entrées, so that guests can savor exactly what they are craving – and all at one set entrée price. At Qdoba, guests are encouraged to make each entrée their own and are free to double down on guacamole, load up on fajita veggies or dive in to 3-Cheese Queso or Queso Diablo without having to pay any extra charges. Calling Denver home since its start in 1995, fans can now enjoy Qdoba at more than 600 restaurants across 47 states, the District of Columbia and Canada. A wholly owned subsidiary of Jack in the Box Inc. (NASDAQ: JACK), Qdoba franchise opportunities exist through the United States and Canada. Stop on by www.qdoba.com to discover more about Qdoba.

Contact:

Meg Prejzner
Qdoba Mexican Grill
720-898-3917
PR@Qdoba.com

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