Pollo Campero Introduces Camperitos and Kids Get a Free Taste

Proceeds of Camperitos Sales Benefit Big Brothers Big Sisters

DALLAS - October 13, 2014 - Pollo Campero, the world's largest Latin chicken restaurant chain, introduces its little brothers: Camperitos. To celebrate the launch of the restaurant's new boneless, menu addition, participating Pollo Campero restaurants will hold Camperitos Kid's Day on October 15th. Up to five children can receive a free Camperitos kid's meal with the purchase of any meal by an accompanying adult on Camperitos Kid's Day.

Even more exciting, throughout the month of October and early November the Authentic Latin Chicken chain plans to continue celebrating its "little" addition to the menu with a two-week fundraiser benefitting Big Brothers Big Sisters in participating restaurants. From October 20 through November 2, 10% of all Camperitos sales will be donated to support Big Brothers Big Sisters' mission.

In addition to the fundraiser, Pollo Campero is celebrating all Big Brothers Big Sisters' "Bigs" and staff by providing them with a free Camperitos meal during the month of November.

"Camperitos are an exciting product for us because we get to offer our customers our traditional bone-in flavor in 100% breast meat boneless bites", said Federico Valiente, Senior Marketing Manager. "We're equally excited about our partnership with Big Brothers Big Sisters since it's such a great match with our brand-family is extremely important to us and they do a great job at making their Little Brothers and Sisters feel like family."

"We're flattered that Pollo Campero would choose to host a fundraiser in our honor," said Rob Roby, CEO of Big Brothers Big Sisters. "It is donations like these that help us keep our doors open. We invite everyone to come try Camperitos and help us surpass our goal of $1,000, which will help us to mentor more at-risk students this school-year and help change their lives for the better, forever."

Made with 100% white meat, seasoned and breaded with Pollo Campero's unmistakable flavor, Camperitos are sure to make all those who try them fall in love all over again.

The shareable, boneless bites full of Campero's traditional flavor start at $2.99. Camperitos are available as an appetizer, individual meal or as a family bundle. All orders of Camperitos come with a choice of creamy cilantro sauce or sweet chipotle sauce.

About Pollo Campero

The world's largest Latin chicken restaurant chain, Pollo Campero offers its customers a wide array of fresh, Latin-inspired dishes made with Pollo Campero's proprietary blend of Latin herbs and spices. Pollo Campero's signature fried and grilled chicken is loved by millions of customers around the world who have known the brand for decades.

Founded in Guatemala in 1971, the family-owned company now operates more than 350 restaurants in 12 countries around the globe. This includes more than 50 locations presently open in major cities throughout the United States with plans for further expansion. From Guatemala to El Salvador to the U.S., we are the true Campero. For more information, visit www.campero.com or on Facebook at www.facebook.com/camperousa

About Big Brothers Big Sisters

Big Brothers Big Sisters Lone Star is the largest Big Brothers Big Sisters agency in the world. As a donor-supported volunteer youth mentoring organization, our program has been placing caring adults in the lives of children in one-to-one mentoring relationships since 1927. Through the positive impact of those friendships, children with a Big Brother or Big Sister are more likely to graduate from high school and are less likely to begin using drugs, begin using alcohol or engage in negative conflict. For more information, visit www.bbbstx.org or on Facebook at https://www.facebook.com/bbbstx.

SOURCE Pollo Campero

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