Buffalo Wild Wings Names TBWA\Chiat\Day Advertising Agency of Record

First creative work for iconic sports bar and restaurant chain expected for NCAA March Madness in 2015.

MINNEAPOLIS - November 3, 2014 - (BUSINESS WIRE) - Buffalo Wild Wings® (NASDAQ:BWLD) today announced that it has selected TBWA\Chiat\Day as its advertising agency of record, following a creative agency review. The agency will lead creative duties, which will include national TV and radio, as well as more focused retail initiatives. Its first creative work is expected to break in time for the NCAA March Madness in 2015.

"We're excited to be working with TBWA\Chiat\Day and were impressed with their understanding of our brand and the creative ideas they brought to the table," said Bob Ruhland, vice president of marketing, Buffalo Wild Wings. "We also want to thank 22squared, for their innovative, fan-centric ideas and enthusiasm for the Buffalo Wild Wings brand over the past eight years."

TBWA\Chiat\Day will join the restaurant chain's other agency partners, including public relations firm FleishmanHillard, media agency Horizon, sports activation agency JAY Marketing, social media agency Periscope and digital strategy agency space150.

"Wings, Beer, Sports - what's not to love?! We knew from the first time we met with Buffalo Wild Wings that they have some serious ambition, a clear vision of success as a growing company, but most importantly, they would be a real cultural fit," said TBWA\Chiat\Day LA President Luis DeAnda. "We are excited about this new partnership, and grateful for the opportunity to develop category-disrupting work with them."

Buffalo Wild Wings is recognized in the restaurant category for its loyal customers, unmatched guest experience, and innovative marketing ideas. As the company continues to grow, it will continue to seek unique opportunities to engage its passionate fan base, through a variety of paid, earned, shared and owned media channels.

Earlier this fall, the company launched GameBreak, a single sign-on, multi-platform gaming experience allowing consumers to play a wide range of fantasy-style and competitive sports games in restaurant (via tablet), online and on a mobile app for Android and iOS devices. It's another way Buffalo Wild Wings is creating the ultimate social experience for its guests.

The company now has nearly 13 million likes on Facebook, half a million Twitter followers and has made a statement with memorable advertising campaigns, distinctive branding and marketing campaigns.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a variety of boldly-flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 21 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin'®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently more than 1,040 Buffalo Wild Wings locations in the United States, Canada and Mexico.

To stay up-to-date on all the latest events and offers for sports fans and wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter and visit www.BuffaloWildWings.com.

SOURCE Buffalo Wild Wings, Inc.


Heather Leiferman
Buffalo Wild Wings, Inc.


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