Buffalo Wild Wings Raises $780,000 During Fall Pinup Program to Support All Stars Sports Programs at Boys & Girls Clubs
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Buffalo Wild Wings Raises $780,000 During Fall Pinup Program to Support All Stars Sports Programs at Boys & Girls Clubs

End of 2014 football and cheer season celebrated with national Recognition Week for kids, coaches and parents who demonstrate positive values of All Stars program.

MINNEAPOLIS - December 2, 2014 - (BUSINESS WIRE) - Buffalo Wild Wings® (NASDAQ: BWLD) announced that its restaurants, together with Guests, raised $780,000 during its annual fundraising promotion in October - nearly double the amount raised in 2013. The donation will create team sports opportunities for nearly 35,000 kids at their local Boys & Girls Clubs across the country in 2015. As part of its Team Up for Kids® initiative and partnership with Boys & Girls Clubs of America (BGCA), the company donated 100 percent of every paper pinup purchased in-restaurant in October to support Boys & Girls Club youth sports programs. Guests also had the opportunity to donate online.

This donation allows Buffalo Wild Wings to fund nearly twice as many grants to new and existing All Stars flag football, tackle football and cheer teams in 2015, along with the introduction of new grants for All Stars basketball teams.

Clubs across the country are also celebrating the end of the 2014 All Stars football and cheer team season during the first annual All Stars Recognition Week, recognizing Club kids, coaches and parents who exemplify teamwork, sportsmanship, leadership, respect and positive attitudes. Participants were nominated and recognized at Clubs, with three regional winners selected in each of five BGCA regions, along with three national winners chosen from the group of regional winners. All winners received a plaque, and regional and national winners received additional prizes from Buffalo Wild Wings.

National winners include National Athlete of the Year Micah Ramos-Stone from Boys & Girls Club of Hawaii, National Coach of the Year Tony Taibi from Boys & Girls Clubs of Porter County (Ind.) and National Parent of the Year Carla Averhart from Niagara Falls Boys & Girls Club.

"We congratulate every Club member, coach and parent for their accomplishments and role in creating a successful All Stars season. The nomination process for Recognition Week showcased many uplifting stories of the positive influence All Stars teams have on young people. Recognition Week affirms the All Stars program is helping kids in our communities build character and learn valuable life lessons that will help them succeed in the future," said Mary Twinem, executive vice president and chief financial officer of Buffalo Wild Wings. "We'd like to extend a heartfelt ‘thank you' to all of our Guests who joined us in supporting Boys & Girls Clubs of America in October. We're very pleased we can create additional team sports opportunities, including new All Stars basketball teams, in 2015. The success of our fundraising campaign will help fulfill our vision to give every child the chance to belong to a team," stated Twinem.

Impact on Kids in 2014

Buffalo Wild Wings more than doubled the impact of its Team Up for Kids® initiative in 2014 over 2013, giving 28,000 kids the opportunity to be part of a team through 285 All Stars grants to Boys & Girls Clubs. The grants include funding, team jerseys, a recognition program and coach training and resources through the National Alliance of Youth Sports (NAYS), a non-profit organization with a widely-used training program focused on creating positive and safe team sports experiences.

For the first time in 2014, Buffalo Wild Wings also presented $25,000 Team Up for Kids® awards to ten Clubs across the country to support special projects such as a sport field or facility renovations to improve sports programming.

In 2014, Buffalo Wild Wings will exceed its commitment to donate and raise $1 million through its pinup promotion as well as proceeds from the sales of sauce and seasoning bottles. It has committed to donating over $4 million to Boys & Girls Clubs of America by 2016.

About Buffalo Wild Wings and Team Up for Kids

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, Minnesota, is a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a variety of boldly flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. There are currently more than 1,045 Buffalo Wild Wings locations in the United States, Canada, and Mexico.

Buffalo Wild Wings' charitable giving initiative - TEAM UP FOR KIDS® - centers on the vision: There is a champion in every child. We are committed to helping build communities where all kids can thrive, compete, and belong to a team. As part of this initiative, Buffalo Wild Wings has teamed up with Boys & Girls Clubs of America (BGCA) to help thousands of kids play on sports teams each year. Buffalo Wild Wings is committed to donating over $4 million for BGCA by 2016. Guests can join the effort through donations from sauce and seasoning bottle purchases and in-restaurant fundraising events. For more information, visit www.BuffaloWildWings.com/giving.

To stay up-to-date on all the latest events and offers for sports fans and wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter and visit www.BuffaloWildWings.com.

About Boys & Girls Clubs of America

For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.

SOURCE Buffalo Wild Wings, Inc.


Heather Leiferman
Buffalo Wild Wings, Inc.



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