Hooters of America Partners with Forum Analytics for a Comprehensive Real Estate Planning Solution

December 11, 2014 // Franchising.com // ATLANTA, GA - Hooters of America, LLC, the Atlanta-based operator and franchisor of over 415 Hooters locations in 26 countries is partnering with Forum Analytics for a customized real estate planning and market-optimization solution. The collaboration will advance Hooters real estate operations to new levels and enable the iconic wing joint to make real-time, data-driven decisions by allowing users to share market data and sales forecasts, as well as impact estimates and site packet materials via SIMMS Online, Forum's proprietary mapping, reporting and analytic platform.

"We're pleased to forge this new relationship with Forum Analytics and work together to develop a custom real estate planning solution," said Mark Whittle, senior vice president of development for Hooters. "We're confident the move will assist us with our future expansion and plans to continue accelerated development over the next five years."

The comprehensive analytics solution will play an integral role in determining the development of Hooters future franchise territories, evaluating its corporate and franchise real estate opportunities, as well as aiding in evaluating its existing assets for remodeling and relocation decisions.

Forum Analytics will collaborate with Hooters of America to design and implement a comprehensive SIMMS Online solution, combining the power of Google Maps with customized Excel-based reporting to assist with Hooters daily decision-making related to future unit development. Hooters of America will join a growing number of companies implementing the SIMMS Online platform in their real estate planning.

About Hooters of America, LLC

Hooters of America, LLC, is the franchisor and operator of over 415 Hooters restaurants in 42 states and 26 foreign countries. Known for its world famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters visit www.Hooters.com or follow us at www.Twitter.com/Hooters, www.Facebook.com/Hooters or www.Instagram.com/Hooters.

About Forum Analytics, LLC

FORUM ANALYTICS, LLC has been serving the franchise and retail industries since 2001 and was established with a singular vision: create mission-critical analytics powered by advanced modeling and mapping tools, turning data into powerful business intelligence.

Forum Analytics empowers organizations to maximize the value of internal data assets, deploy accurate, data-driven solutions for enhanced decision making, and integrate data resources to simplify and increase internal collaboration. Forum's business partners include Verizon Wireless, TGI Fridays, ACE Hardware, Domino's and Gold's Gym. For more information, please visit www.ForumAnalytics.com or connect with us: LinkedIn | Twitter | Facebook

Jodi Buczek
Director of Marketing
Forum Analytics, LLC | 770 N Halsted | Suite 503 | Chicago, IL 60642
Phone: 312-324-0853 | Fax: 773-252-6103 | jbuczek@forumanalytics.com | www.ForumAnalytics.com

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