Wienerschnitzel Partners with Toyota at West Coast Supercross and Motocross Events
Cross-Promotional Relationship Sealed with Wienerschntizel-Branded Toyota Tundra
January 20, 2015 // Franchising.com // IRVINE, California - Wienerschnitzel, the world's largest Hot Dog chain, has announced its newly-formed partnership with Toyota, to engage in fun cross-promotional efforts around both brands' participation at Monster Energy west coast Supercross and Motocross events throughout 2015. The relationship with Toyota began when Wienerschnitzel signed on as the official Hot Dog of professional Motocross team Joe Gibbs Racing Motocross (JGRMX) in October 2014, which Toyota is a title sponsor along with AutoTrader.com and Yamaha.
Toyota will serve Wienerschnitzel's famous Hot Dogs at the "Toyota Owners Lounge" at all Monster Energy Supercross races across the west coast, in addition to various Toyota-sponsored events throughout the year. To cement the new partnership and welcome Wienerschnitzel to the JGRMX team, Toyota has outfitted Wienerschnitzel with a custom-wrapped 2014 Toyota Tundra featuring Wienerschnitzel's beloved hot dog mascot, 'The Delicious One.'"
"We are very excited to partner with such a well-respected brand like Toyota, as it perfectly aligns with and enhances our marketing efforts," said Wienerschnitzel's Chief Visionary Officer, J.R. Galardi. "We are truly grateful for the support and guidance Toyota has provided us thus far and, we look forward to developing creative activations and building upon our relationship in the years to come."
"Toyota is delighted to partner with a west coast icon like Wienerschnitzel in offering new ways to promote both the Joe Gibbs Racing Motocross team, as well as the entire AMA Monster Energy Series," said Ed Laukes, vice president of marketing, performance and guest experience, Toyota Motor Sales, U.S.A., Inc. "We look forward to working together with Wienerschnitzel to develop new initiatives that will engage fans and help enhance their experience at events this season."
As the first quick service restaurant brand to ever partner with JGRMX, Wienerschnitzel logos appear on bikes and jerseys of team racers, Justin Barcia, #51, and Weston Peck, #23. For more information about Wienerschnitzel' s motocross activations, along with details about the "Wienercross" online sweepstakes going on now, visit www.wienerschnitzel.com/wienercross.
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, Calif., Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the quick-service food industry. The world's largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., Wienerschnitzel operates or franchises 330 stores in 10 states and Guam. It is part of Galardi Group, Inc., which is also the parent company of The Hamburger Stand, and Tastee Freez LLC.
Toyota (NYSE:TM), the world's top automaker and creator of the Prius, is committed to building vehicles for the way people live through its Toyota, Lexus and Scion brands. Over the past 50 years, Toyota has built more than 25 million cars and trucks in North America, where it operates 14 manufacturing plants and directly employs more than 40,000 people. The company's 1,800 North American dealerships sold more than 2.5 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today. For more information about Toyota, visit www.toyotanewsroom.com.
About Joe Gibbs Racing Motocross
Son of Joe Gibbs, of Joe Gibbs Racing (JGR) www.joegibbsracing.com, Coy Gibbs founded the motocross division, JGRMX, www.jgrmx.com, with the first team racing at the 2008 Supercross Series. Based in Huntersville, N.C., the Toyota/Yamaha/JGRMX Team currently includes pro-racers with extensive backgrounds in the sport including two time 250SX East champion, the 2012 Monster Energy Cup champion, Justin Barcia, and racer, Weston Peick. The team is scheduled to participate at the 2015 Monster Energy AMA Supercross Championship and 2015 Lucas Oil AMA Pro Motocross Championship.
Media Representative for Wienerschnitzel