Hooters Takes Flight in Asia with 30-Location Development Agreement
After Thailand success, international Hooters franchisee Destination Resorts Co. commits to broad-based expansion.
ATLANTA - January 20, 2015 - (BUSINESS WIRE) - Hooters of America, LLC, today announced an extensive development agreement to open 30 Hooters locations throughout Southeast Asia over the next six years. After introducing the world-famous restaurant concept to Thailand with the opening of Hooters Phuket, international franchisee Destination Resorts Co., Ltd., has set sights on Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand and Vietnam, as well as Hong Kong and Macau.
"The moment the doors opened to Hooters Phuket we realized the tremendous opportunity to greatly broaden our efforts to develop the Hooters brand across Asia," said Gary Murray, CEO, Destination Resorts Co. "We pride ourselves on introducing fresh, exciting concepts to our guests, and the unparalleled Hooters dining experience fits that profile."
It was less than a year ago when the iconic Hooters Girls first welcomed guests in Patong, Phuket, the entertainment and dining district of the province. Now Destination Resorts Co. will dedicate significant capital and resources to its expanded Hooters venture, continuing growth in Thailand and concentrating heavily in Hong Kong and the Philippines in the coming years.
"Destination Resorts Co. brings a wealth of hospitality and restaurant industry expertise, overseeing premier resorts and travel destinations in multiple Asian markets," said Mark Whittle, senior vice president of global development, Hooters of America. "Following the warm welcome of Hooters Phuket, we're confident our esteemed franchise partner will realize continued success as we work together to spread Hooters wings in additional markets."
Hooters continues its acceleration of restaurant openings and is actively seeking qualified franchise partners to open new locations in select markets across the U.S. and around the globe. For more information about becoming a Hooters franchisee, visit http://franchising.hooters.com.
To learn more about Destination Resorts Co., visit www.destination-properties.com. For more information about Hooters, visit www.hooters.com.
About Destination Resorts Co., Ltd.
Headquartered in Bangkok, Thailand, Destination Resorts Co., Ltd., has a passion for creating innovative resort destinations that excite our guests. CEO Gary Murray remains on the forefront of setting new standards and trends in hospitality, while remaining committed to operating in ways that are both environmentally and socially responsible. Destination Resorts Co. created some of Thailand's most exciting destinations, including Hooters Phuket, DoubleTree Resort by Hilton Phuket – Surin Beach, DusitD2 Phuket Resort, Sri Racha International Golf at Sri Racha Hills, Hard Rock Café Phuket at Patong Beach, Novotel Phuket Karon Beach Resort & Spa, Novotel Hua Hin Cha Am Beach Resort & Spa, Swissotel Resort Phuket and Four Points by Sheraton Bangkok Sukhumvit 15. For more information about Destination Resorts Co., visit www.destination-properties.com.
About Hooters of America, LLC
Hooters of America, LLC, is the franchisor and operator of over 415 Hooters restaurants in 42 states and 26 foreign countries. Known for its world famous Hooters Style chicken wings, the first Hooters opened its doors in 1983 in Clearwater, Florida. Expectations were so modest at the time that the simple fact the doors opened was deemed worthy of a toast. Since then millions have been liberated from the ordinary at Hooters while enjoying great food, fun and one-of-a-kind hospitality that can only be served up by the Hooters Girls. For more information about Hooters visit www.Hooters.com or follow us at www.Twitter.com/Hooters, www.Facebook.com/Hooters or www.Instagram.com/Hooters.
SOURCE Hooters of America, LLC