January 21, 2015 // Franchising.com // SCOTTSDALE, Ariz. - 2015 is off to a great start as Cold Stone Creamery® (www.ColdStoneCreamery.com) engages people around the country with the Random Acts of Cold Stone Creamery project. The Random Acts of Cold Stone team (#RandomActsOfColdStone) is traveling to various cities nationwide to give away FREE ICE CREAM in hopes that people will be inspired to Pay It Forward (#ColdStonePayItForward) to others with a random act of their own.
"Random Acts of Cold Stone was developed as a way to say 'thank you' to our loyal customers," said Michael Serruya, chairman and CEO of Kahala Brands™, the parent company of Cold Stone Creamery. "We also hope to inspire people to spread good cheer by passing kindness onto others."
The Random Acts of Cold Stone Creamery project kicked off at the Cold Stone Creamery Corporate in Scottsdale, Arizona on January 6 with employees taking the first pledge to Pay It Forward by doing something nice for an organization within the local community.
"It's fun to see our employees participating in this special project," Serruya said. "Some people vowed to make a donation to a local homeless shelter, while others promised to donate their time at a local animal rescue. It was great! We are big supporters of community involvement and believe that doing positive things in the community is an important part of who we are here at Kahala Brands."
After the corporate office launch, the project kick-off continued at the Tempe, Arizona Cold Stone Creamery location, the very first store location to open back in 1988. Social media outreach and contact with My Cold Stone Club™ members spread the word that the store was giving away ice cream. The first 200 people who walked through the door received a Like It™ size of any flavor, or Creation™ they wanted to eat.
Since the project launch at the beginning of January, the Random Acts of Cold Stone Creamery team has visited five other cities besides Phoenix: Great Falls, Montana; Clinton, Connecticut; Henderson, Nevada; Evansville, Indiana; and Cedar Rapids, Iowa. "We still have three other markets we will be visiting this month, but they are all surprises for now," said Serruya. "People who follow us on Twitter, Facebook or Instagram can look to see what clues we drop about which city we will be in next."
In addition to the grassroots outreach for the random acts project, there is also an online giveaway through Twitter @ColdStone. Winners will be randomly selected to receive #RandomActsOfColdStone in the form of e-giftcards.
Cold Stone Creamery delivers the Ultimate Ice Cream Experience through a community of franchisees who are passionate about ice cream. The secret recipe for smooth and creamy ice cream is hand-crafted and made fresh in each store, and then customized by combining a variety of mix-ins on a frozen granite stone. Headquartered in Scottsdale, Arizona, Cold Stone Creamery is a subsidiary of Kahala Brands™, one of the fastest growing franchising companies in the world, with a portfolio of 15 quick-service restaurant brands. Cold Stone Creamery operates more than 1,500 locations in 26 countries.
In Cold Stone Creamery locations across the world, our ice cream is hand-crafted in small batches – one flavor at a time. We start with the highest quality cream, sugar and flavorings to make our ice cream fresh in the back of each of our stores. This small-batch process ensures our customers receive the richest, creamiest, most delicious ice cream when they visit Cold Stone Creamery.
For more information about Cold Stone Creamery, visit www.coldstonecreamery.com.
For more information about Kahala Brands, visit www.kahalamgmt.com.
SOURCE Cold Stone Creamery
Cold Stone Creamery