Del Taco Talks Banner Year and Product Innovation at 2015 Franchise Expo South
Company Sets the Bar High in Fast-Growing Mexican Quick Service Segment
February 02, 2015 // Franchising.com // Lake Forest, California – Del Taco, a leader in the Mexican quick service restaurant category with 550 restaurants in 16 states, will discuss the chain's rapid nationwide expansion and franchise opportunities during the 2015 Franchise Expo South, taking place Feb. 5 – 7 at the NRG Center in Houston, Texas. Exhibiting at booth 530, Del Taco representatives will be on hand to speak with show-goers about the company's updated franchise incentives and strategic growth initiatives to bring Del Taco's fresh, made-to-order Mexican and American favorites to new guests across the country.
Del Taco Director of Franchise Development, Laura Tanaka, will be a panelist at the "How to Become a Multi-Unit Franchise Owner" seminar on Feb. 6 from 10:00 a.m. to 12:30 p.m.
"At the core of our aggressive nationwide expansion plans is Del Taco's commitment to provide our franchisees with the tools and resources needed to succeed, and we're proud to report that our franchisees are seeing consistent returns, well above current industry standards," said Tanaka. "Our steady sales growth is a direct reflection of our talented franchise partners and our ability to work ahead of the trends in order to provide products unlike anything else offered in our industry."
With a commitment to freshness, all of Del Taco's menu items are made to order with fresh ingredients including cheddar cheese grated from 40-pound blocks, handmade pico de gallo salsa, lard-free beans slow-cooked from scratch, and marinated chicken grilled in the restaurant. With a focus on industry innovation and satisfying guest demands for healthier alternatives, Del Taco is the first and only Mexican quick service restaurant chain to offer turkey as a protein option.
To further the company's commitment to quality, Del Taco has teamed up with JENNIE-O®, a recognized leader in turkey worldwide, in developing a lean, seasoned ground turkey recipe, using a proprietary blend of spices. The turkey has 33 percent less fat than Del Taco's seasoned beef, yet offers the same craveable flavor fans know and love. Perfect for guests looking to adopt better-for-you eating habits in the New Year, the menu highlights Del Taco best-sellers: Turkey Taco (only 150 calories), Turkey Combo Burrito, Turkey CrunchTada Tostada and Deluxe Turkey Taco Salad.
Del Taco's franchisee success has not gone unnoticed. In 2014, three Del Taco franchisees received Multi-Unit Franchisee Magazine's Annual MVP (Most Valuable Performer) Awards, including the "Spirit of Franchising Leadership Award" for extraordinary performance, growth, and community involvement, the "American Dream Award" for achieving remarkable success in a new country, and the "Noble Cause Award" for passion and support for those in need. What's more, the nation's leading consumer review magazine named Del Taco as having the "Best Value for Your Money" in its annual survey on "America's Best Fast Food (and the Worst)," with rankings based on opinions of 96,000 diners nationwide who had meals at 65 restaurant chains.
Del Taco attracts a broad customer base and actively recruits qualified franchise candidates with foodservice, operations and real estate experience. The company offers extensive training as well as operational and marketing support to franchisees.
For additional information, please call 949-462-7379, visit booth 530 at the Expo or visit www.deltacofranchise.com.
About Del Taco
At Del Taco, all menu items taste better because they are made to order with fresh ingredients including cheddar cheese grated from 40-pound blocks, handmade pico de gallo salsa, lard-free beans slow-cooked from scratch, and marinated chicken grilled in the restaurant. Del Taco has 550 restaurants in 16 states and serves more than 3 million guests each week. The nation's leading consumer review magazine named Del Taco as having the "Best Value for Your Money" in its annual survey on "America's Best Fast Food (and the Worst)." The results appeared in the August 2014 issue of the magazine and were based on opinions of 96,000 diners nationwide who had meals at 65 restaurant chains. The company offers various development incentive packages to new Del Taco franchisees. For more information, please contact Laura Tanaka, Director of Franchise Development at (949) 462-7379 or firstname.lastname@example.org, or visit www.deltacofranchise.com.
SOURCE Del Taco
Morgan Marketing & Public Relations