February 18, 2015 // Franchising.com // CHESHIRE, Conn. – Wayback Burgers, recognized as one of the most aggressive and ambitious "better burger" brands in the United States with over 100 locations, is adding two all-new fresh fish dishes to its menu for a limited time this New Year. The chain will also be celebrating its 24th anniversary by offering its Wayback Classic Burger for a discounted price at $3.99.
From January through March, two new Fish & Chips Platters will be available on the menu. The Crispy Cod Fillet platter comes with two battered cod fillets, made from fresh Icelandic Cod, a side order of fries and house-made tartar sauce, while the WB Cod platter includes the WB Cod sandwich – a battered cod fillet, made from fresh Icelandic Cod, lettuce, and mayo between a warm, toasted bun – and a side order of fries with house-made tartar sauce.
"The Fish and Chips Platters will give our guests who are observing Lent and would like alternative options even more flexibility while visiting our restaurants," Gillian Maffeo, marketing director of Wayback Burgers, "As we come upon another year, changing up our menu offerings keeps things fresh for our guests and allows us to innovate and introduce new products."
Additionally, Wayback Burgers will celebrate its 24th anniversary on Sunday, February 22, all day, by offering the Wayback Classic Burger, a double patty cheeseburger stacked with lettuce, tomatoes, ketchup, mustard, onions and pickles on a toasted bun, for $3.99 nationwide.
Wayback Burgers is about serving delicious and fresh, never frozen burgers and hand-dipped milkshakes amidst an atmosphere that hearkens back to a simpler place and time – a time when "customer service" meant something, and everyone felt the warmth of the community. The restaurant offers rich, thick milkshakes made the old-fashioned way by hand, using only fresh milk and hand-dipped ice cream. Wayback Burgers also offers crispy and grilled chicken sandwiches, veggie burgers, turkey burgers, and house-made chips, as well as the famous Burger and Shake of the Month.
For more information about Wayback Burgers and the Fish & Chips Platters, visit www.waybackburgers.com or www.facebook.com/waybackburgers.
Wayback Burgers is a Connecticut-based fast-casual franchise with a reputation for serving fresh burgers and thick, hand-dipped milkshakes. Founded in 1991 in Newark, DE, Wayback Burgers currently operates in 24 states with over 100 locations nationally and plans to open in 28 countries through the Middle East and Northern Africa, in addition to expansion plans in Argentina, Canada, Mexico, and Pakistan.
SOURCE Wayback Burgers
Gillian M. Maffeo
Director of Marketing, CFE
W: 203-439-7997 ext. 230