A New Twist On A Deli Classic: Arby’s Introduces Rachel
Arby's Reuben Sandwich Gets a Taste Twist With Turkey and Coleslaw
March 11, 2015 // Franchising.com // ATLANTA – Arby's is shaking things up with a delicious twist on their classic Reuben by introducing the new Rachel sandwich. The Rachel substitutes Reuben's corned beef and sauerkraut for juicy turkey and house made coleslaw.
While the Reuben is a standard option on the Arby's menu, the Rachel is a limited-time only offer (LTO) available throughout the month of March.
"Arby's is focused on delivering delicious, premium sandwiches that you just can't get through a drive-thru anywhere else," said Rob Lynch, Brand President and Chief Marketing Officer. "So we decided to bring the Rachel in for the month of March. Rachel is essentially Reuben's best friend. Instead of the Reuben's corned beef and sauerkraut, Rachel is loaded with 100% whole turkey breast meat and creamy coleslaw. It's a match made at Arby's."
Reuben and Rachel Descriptions:
- Reuben – Marbled rye bread filled with freshly sliced corned beef, melty Swiss cheese, tangy sauerkraut and creamy Thousand Island dressing.
- Rachel – Thinly sliced roast turkey topped with big eye Swiss cheese, tangy house made coleslaw, Thousand Island dressing, served on toasted marble rye bread.
Guests can enjoy either of these premium sandwiches at the suggested retail price of $4.99 per sandwich ($6.99 per meal); meals come with a choice of small curly fry or coleslaw as a side.
For an enhanced #Meatcraft experience guests also have the option of a Double-Stack version of these sandwiches for a suggested retail price of $5.99 per sandwich ($7.99 per meal).
Arby's, founded in 1964, is the first nationally franchised sandwich restaurant brand, with nearly 3,400 restaurants worldwide. The Arby's brand purpose is to "inspire smiles through delicious experiences." Arby's delivers on its purpose by celebrating the art of MeatcraftTM with a variety of high-quality proteins and crave-able friends of meat, such as Curly Fries and Jamocha shakes. Arby's® restaurants feature Fast CraftedTM service, a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual. Arby's Restaurant ?Group, Inc. is the franchisor of the Arby's Brand and is headquartered in Atlanta, Ga. Visit Arbys.com for more information or socially connect with Arby's at: Facebook, Twitter, LinkedIn and Instagram.
APR Arby's Restaurant Group, Inc.
Ciara Moraski Edelman