Arby’s Restaurant Group, Inc. Certified as a World-Class Franchise by The Franchise Research Institute
March 18, 2015 // Franchising.com // LINCOLN, NE – Arby’s Restaurant Group, Inc. has received World-Class Franchise® certification from the Franchise Research Institute®.
The recognition comes after an independent survey conducted by the Franchise Research Institute, in which 70 percent of all Arby’s franchisees participated.
"Using confidential surveys to analyze franchisee opinions is vital to building a successful franchise brand," said Jeff Johnson, founder and CEO of the Franchise Research Institute. “Arby’s relied upon our comprehensive, unbiased, third-party research to obtain honest feedback from their franchisees, in order to help maximize franchisee sales and profitability.”
The survey asked Arby’s franchise owners to rate their franchisor through a series of questions in categories such as overall quality, growth potential, support and communication.
Among the responses received from Arby’s franchisees:
- 90% gave a positive grade to the initial training supplied by the franchisor.
- 91% gave a positive grade to the initial opening support supplied by Arby’s.
- 91% rated the ongoing training and support provided by their franchisor positively.
- 96% gave a positive rating to the overall communication between Arby’s Support Center personnel and franchisees.
“High ratings from franchisees, when obtained confidentially, are evidence that a franchisor consistently meets or exceeds franchisee expectations. Arby’s understands this concept, and they work diligently to monitor and improve the support they provide to their franchisees,” says Johnson.
"While we are very pleased with the engagement survey results, we are committed to continuous improvement in the relationships with our franchisees just as we are with every other aspect of our business,” said Paul Brown, Chief Executive Officer, Arby’s Restaurant Group, Inc.
Arby’s franchise satisfaction results are available at: www.WorldClassFranchise.com/Arbys.
Arby’s, founded in 1964, is the first nationally franchised sandwich restaurant brand, with nearly 3,400 restaurants worldwide. The Arby’s brand purpose is to “inspire smiles through delicious experiences.” Arby’s delivers on its purpose by celebrating the art of Meatcraft™ with a variety of high-quality proteins and crave-able friends of meat, such as Curly Fries and Jamocha shakes. Arby’s® restaurants feature Fast Crafted™ service, a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual. Arby’s Restaurant Group, Inc. is the franchisor of the Arby’s Brand and is headquartered in Atlanta, Ga. Visit Arbys.com for more information or socially connect with Arby’s at: Facebook, Twitter, LinkedIn and Instagram.
About the Franchise Research Institute®
The Franchise Research Institute is a Franchise Performance Measurement firm headquartered in Lincoln Nebraska. FRI is the original auditor of franchisee validation and does NOT sell leads or advertising. FRI’s World-Class Franchise® opportunities must demonstrate that they are endorsed by their franchise owners through FRI’s scientific, confidential, third-party surveys.
SOURCE Franchise Research Institute®
Franchise Research Institute,
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