April 01, 2015 // Franchising.com // ]Wauwatosa, WI - Dickey’s Barbecue Restaurants, Inc. is proud to announce the opening of their 500th location. On Thursday, April 2 at 11 a.m. the new Dickey’s Barbecue Pit in Wauwatosa will mark a milestone for the family-owned barbecue chain. Chairman Roland Dickey, Sr. will appear at the Wauwatosa opening to celebrate the momentous occasion in the Dallas-based company’s history.
“It’s hard to believe the one-room barbecue joint my grandfather founded is now a national chain with 500 locations,” said Roland Dickey, Jr., CEO of Dickey’s Barbecue Restaurants, Inc. “I’m so proud of what our team has accomplished in building our brand to where we are today.”
The celebration starts on Thursday with the first 50 dine-in guests receiving gift cards ranging from $5 to $50. On Friday, Mr. Dickey joins the 500th location celebration and shares family recipes with 100 copies of Mr. Dickey’s Barbecue Cookbook. Guests can also feed their barbecue cravings with $2 pulled pork barbecue sandwiches from 11 a.m. to 1 p.m. One lucky winner will win a $500 gift card and three winners will receive free barbecue for an entire year. On Saturday, the store offers all day merchandise giveaways.
“We’re thrilled to be the 500th location and have Mr. Dickey at the celebration,” said local owner, Sherri Povolo. “My family loves being part of the Dickey’s Barbecue brand and serving authentic barbecue throughout Wisconsin.”
The 500th location in Wauwatosa is located at 3180 North 124th street and the phone number is 844.6.DICKEYS. Follow along with this location on Facebook.
Dickey's Barbecue Restaurants, Inc., the nation's largest barbecue chain was founded in 1941 by Travis Dickey with the goal of authentic slow smoked barbecue. Today, all meats are still slow smoked on-site in each restaurant living up to the company tagline, "We Speak Barbecue." The Dallas-based family-run barbecue franchise offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids' meals every Sunday. The fast-casual concept has expanded to over 400 locations in 40 states. This year Dickey's Barbecue was recognized for the third year by Nation's Restaurant News as a "Top 10 Growth Chain" and by Technomic as the "Fastest-growing restaurant chain in the country." For more information, visit www.dickeys.com or for barbecue franchise opportunities call 866-340-6188.
SOURCE Dickey's Barbecue Restaurants, Inc.