April 28, 2015 // Franchising.com // ATLANTA – If good things come to those who wait, smoked meat aficionados across America are in for another treat from Arby’s. That’s because Arby’s returned to the same family- owned smokehouse in Texas, that last year helped bring the now-famous 13-hour Smokehouse Brisket Sandwich to life, to develop the next Smokehouse superstar: the Smokehouse Turkey Sandwich.
The new sandwich features sliced turkey that has been mesquite-smoked in Texas for eight hours, topped with natural smoked cheddar cheese, crispy onions and white BBQ sauce on a specialty roll. It joins Arby's best-selling new menu item in company history, the Smokehouse Brisket Sandwich, which offers layers of 13-hour hickory-smoked brisket, garnished with smoked gouda, crispy onions, mayo and BBQ sauce on a toasted specialty roll. “We knew that adding another protein to our Smokehouse lineup would be a tall order given the cult-following that our brisket has developed,” said Rob Lynch, Brand President and Chief Marketing Officer of Arby’s. “That’s why we joined our friends at Sadler’s in Texas to come up with the right protein and perfect recipe to complement the Smokehouse Brisket. The result is a turkey sandwich that’s in a league of its own, with flavor that is rivaled only by Mom’s Thanksgiving turkey.”
The new Smokehouse Turkey Sandwich is available for a limited time starting today. For more information on Arby’s Smokehouse Sandwiches and other menu items, visit www.arbys.com or follow the brand on Twitter and Facebook.
Arby’s, founded in 1964, is the first nationally franchised sandwich restaurant brand, with nearly 3,400 restaurants worldwide. The Arby’s brand purpose is to “inspire smiles through delicious experiences.” Arby’s delivers on its purpose by celebrating the art of MeatcraftTM with a variety of high-quality proteins and crave-able friends of meat, such as Curly Fries and Jamocha shakes. Arby’s® restaurants feature Fast CraftedTM service, a unique blend of quick-serve speed and value combined with the quality and made-for-you care of fast casual. Arby’s Restaurant Group, Inc. is the franchisor of the Arby’s Brand and is headquartered in Atlanta, Ga. Visit Arbys.com for more information or socially connect with Arby’s at: Facebook, Twitter, LinkedIn and Instagram.