Buffalo Wild Wings Community Day Raises $540,000 for Local Boys & Girls Clubs
New summer fundraising promotion aims to bring back previous "limited time offer" sauces with proceeds going to Boys & Girls Clubs of America.
MINNEAPOLIS - May 11, 2015 - (BUSINESS WIRE) - Buffalo Wild Wings today announced that it raised more than $540,000 as part of its annual Community Day fundraiser that supports local Boys & Girls Clubs through the Team Up for Kids™ mission. On April 22, 2015, 746 restaurants donated 10 percent of their total in-restaurant sales to support youth sports opportunities at Boys & Girls Clubs in their community, while Guests made additional donations. This year's Community Day fundraising total represents an increase of nearly 50 percent over 2014.
Participating restaurants hosted a variety of activities to encourage Guest participation in Community Day, such as games, raffles, stunts, wing-eating contests, and participation by local Boys & Girls Club members and ALL STARS cheer teams.
"Community Day is a fantastic opportunity to connect our restaurants with their local Boys & Girls Clubs and partner with our Guests in our vision to build communities where all kids can thrive, compete and belong to a team," said Mary Twinem, executive vice president and chief financial officer of Buffalo Wild Wings. "We are so thankful for the tremendous participation this year, which means we'll be able to create even more opportunities for kids and support Clubs and their critical youth programming."
To further extend its support of the Boys & Girls Club of America (BGCA), the B-Dubs Sauce Lab is bringing back some "Limited Time Offer" sauce favorites this fall. Now through May 15, fans can vote on Twitter and tell Buffalo Wild Wings which flavors should be back by using #BWWSauceVote. The winning sauces will be featured in-restaurant, and available for purchase in bottles. Buffalo Wild Wings will donate a portion of sauce bottle sales to BGCA as part of its Team Up For Kids mission. The sauces competing for a comeback include: Sriracha Sizzle, Wicked Wasabi, Honey Ginger Kick, Big Easy (Bourbon Honey Mustard), Classic Margarita, Ghost Pepper, Korean BBQ, Chipotle Cherry Sting, Smoldering Santa Fe and Buttery Maple.
Now in its third year, Buffalo Wild Wings' Team Up for Kids mission and partnership with BGCA supports youth sports through ALL STARS grants for hundreds of flag or tackle football and cheerleading teams at Boys & Girls Clubs across the country - and, new in 2015 - basketball teams. It also provides Team Up for Kids™ grants of $25,000 to support special Club projects such as sports field and other facility renovations. In 2014, Buffalo Wild Wings' partnership enabled more than 28,000 kids to participate on flag and tackle football and cheer teams. The company also awarded Team Up for Kids grants to 10 Clubs across the country. In total, Buffalo Wild Wings donated more than $1.8 million in 2014 to BGCA and will donate at least $1 million each year through 2017.
About Boys & Girls Clubs of America
For more than 100 years, Boys & Girls Clubs of America (GreatFutures.org) has enabled young people most in need to achieve great futures as productive, caring, responsible citizens. Today, more than 4,100 Clubs serve nearly 4 million young people annually through Club membership and community outreach. Clubs are located in cities, towns, public housing and on Native lands throughout the country, and serve military families in BGCA-affiliated Youth Centers on U.S. military installations worldwide. They provide a safe place, caring adult mentors, fun, friendship, and high-impact youth development programs on a daily basis during critical non-school hours. Priority programs emphasize academic success, good character and citizenship, and healthy lifestyles. In a Harris Survey of alumni, 57 percent said the Club saved their lives. National headquarters are located in Atlanta. Learn more at http://www.bgca.org/facebook and http://bgca.org/twitter.
About Buffalo Wild Wings and Team Up for Kids
Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, is a growing owner, operator and franchisor of Buffalo Wild Wings® restaurants featuring a variety of boldly-flavored, made-to-order menu items including its namesake Buffalo, New York-style chicken wings. The Buffalo Wild Wings menu specializes in 21 mouth-watering signature sauces and seasonings with flavor sensations ranging from Sweet BBQ™ to Blazin'®. Guests enjoy a welcoming neighborhood atmosphere that includes an extensive multi-media system for watching their favorite sporting events. Buffalo Wild Wings is the recipient of hundreds of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently more than 1,080 Buffalo Wild Wings locations in the United States, Canada, Mexico and the Philippines.
Buffalo Wild Wings' charitable giving mission - TEAM UP FOR KIDS™ - centers on the vision: There is a champion in every child. We are committed to helping build communities where all kids can thrive, compete, and belong to a team. As part of this mission, Buffalo Wild Wings has teamed up with Boys & Girls Clubs of America (BGCA) to help thousands of kids play on sports teams each year. Buffalo Wild Wings is committed to donating and raising at least $6 million for BGCA by 2017. Guests can join the effort through donations from sauce and seasoning bottle purchases and in-restaurant fundraising events. For more information, visit www.buffalowildwings.com/giving.
To stay up-to-date on all the latest events and offers for sports fans and wing lovers, like Buffalo Wild Wings on Facebook, follow @BWWings on Twitter and visit www.BuffaloWildWings.com.
SOURCE Buffalo Wild Wings, Inc.
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