HoneyBaked Ham Combines U.S. Operations

Moves to Strengthen Company, Enhance Customer Experience

May 19, 2015 // Franchising.com // Atlanta, GA – The owners of HoneyBaked Ham announced they are consolidating three regionalized operating divisions, currently based in Georgia, Michigan and Ohio. The combined organization, The HoneyBaked Ham Company, LLC, will be headquartered in Alpharetta, Ga. and will serve customers online and at more than 400 year round locations in 40 states across the U.S. HoneyBaked Ham, Inc. will continue to operate in the state of California under a license agreement with the new organization, The HoneyBaked Ham Company, LLC.

HoneyBaked Ham will centralize management, sourcing and operations for the company nationwide. By pooling resources and establishing a single support structure, HoneyBaked Ham will increase its financial capacity, streamline operations, lower costs and enhance both the speed and flexibility of its decision-making. Additionally, both the company and its franchisees will benefit from increased efficiencies and effectiveness offered by centralized marketing and sales. Most importantly, customers will benefit through national brand consistency, improved web and e-commerce platforms, grow through omni-channel strategies and overall convenience and access to the brand.

David A. Keil, a highly regarded industry veteran, will serve as Chief Executive Officer and also serve on the company’s board. Keil joins HoneyBaked Ham from Ecolab (NYSE: ECL) where he was a member of the global leadership team and led the integration team for their $8.3B Nalco merger. Keil also spent four years as an independent member of the HoneyBaked Ham Board of Advisors.

“The consolidation is a logical next step in the company’s evolution,” Keil said. “Uniting the internal aspects of our organization allows us to combine the strengths from each division and create an even stronger company and quality experience for our customers.”

HoneyBaked Ham will continue to be a family-owned business. Linda van Rees from the Georgia division, Lou Schmidt from the Michigan division and Craig Kurz from the Ohio division, who are all grandchildren of HoneyBaked Ham founder, Harry J. Hoenselaar, will now serve with other independent directors on a fiduciary board responsible for establishing the future direction of the company.

Maggie DeCan will serve as President and Chief Operating Officer. A 13-year HoneyBaked Ham veteran, she previously served as President and COO for the jointly owned HoneyBaked Ham Franchise Company.

“Serving families during special occasions is core to our business and will not change,” DeCan said. “By centralizing support for our stores, we’ll be able to do an even better job of serving both our customers and our associates who serve our customers.”

The updated structure is a return to the way HoneyBaked Ham operated at its founding in 1957 and will allow the company to continue pursuing its mission: Celebrating life, one meal at a time.

About HoneyBaked Ham

Founded in 1957, HoneyBaked Ham is a premium food retailer with more than 400 locations nationwide. Over the years, serving HoneyBaked Ham has become a tradition for millions of families. Best known for its signature sweet glazed, spiral sliced HoneyBaked Ham®, HoneyBaked Ham offers flavorful, moist and tender ham and turkey breast entrees, as well as a host of other fully cooked entrees, side items and desserts.

For more information please contact: Nancy Ellis at NEllis@hbham.com

SOURCE HoneyBaked Ham

Contact:

Kristen Lenze
Edelman | Consumer Marketing
O: 404-460-1489
C: 404-621-2958
Kristen.Lenze@edelman.com

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