Baskin-Robbins Kicks Off The Summer Season With Its May “Celebrate 31” Promotion

Guests Are Invited To Enjoy 31% Off On All Ice Cream Sundaes On Sunday, May 31st At Participating Baskin-robbins Shops Nationwide

May 26, 2015 // Franchising.com // CANTON, Mass. – Baskin-Robbins, the world’s largest chain of ice cream specialty shops, today announced the special ice cream deals available for its May “Celebrate 31” promotion. On Sunday, May 31st guests can enjoy 31% off ALL ice cream sundaes at participating Baskin-Robbins shops nationwide. To help celebrate the brand’s 70th birthday throughout the year, Baskin-Robbins is offering sweet frozen treat deals on each 31st of the month through the end of the year.

Guests can choose from Baskin-Robbins’ full range of ice cream sundaes, including Classic Two-Scoop Sundaes, Brownie Sundaes, Banana Royale Sundaes, Classic Banana Splits and Layered Sundaes. They can enjoy this special sundae “Celebrate 31” deal by creating a customized sundae with their favorite Baskin-Robbins ice cream flavors, including classics like Pralines ‘n Cream, Jamoca® Almond Fudge, Mint Chocolate Chip, Very Berry Strawberry and Rocky Road, and seasonal varieties such as Baseball Nut, Strawberry Cheesecake and Cotton Candy.

“We’re excited to continue our 70th birthday celebration and help our guests kick off the summer season by offering a sweet deal on all of our sundaes on May 31st,” said Carol Austin, Vice President of Marketing for Baskin-Robbins. “At Baskin-Robbins, we offer endless possibilities for guests to customize their ice cream sundaes with a range of toppings and an extensive selection of ice cream flavors. Guests can come celebrate the 31st at Baskin-Robbins and select their favorite combination of ice cream flavors and toppings to make their very own ice cream sundae creations. “

Additionally, Baskin-Robbins is offering its festive Cap & Diploma Cake for guests looking to celebrate the special graduate in their lives. This full sheet cake can be customized with any school’s colors and features a cap and diploma highlighted with rose buds, drizzled with chocolate and decorated with a fudge border. The Cap & Diploma Cake can also be customized with a graduate’s favorite ice cream and cake flavor combination, and can be ordered either in-store or online through Baskin-Robbins’ online cake ordering website (www.baskinrobbins.com/onlineordering).

For more information about Baskin-Robbins’ wide variety of ice cream flavors and frozen desserts, visit www.BaskinRobbins.com or follow us on Facebook (www.facebook.com/BaskinRobbins), Twitter (www.twitter.com/BaskinRobbins) or Pinterest (www.pinterest.com/baskinrobbins31).

* Offer valid on May 31st. Participation may vary. Cannot be combined with other offers.

About Baskin-Robbins

Named the top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 36th annual Franchise 500(r) ranking in 2014, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium hard scoop ice cream and soft serve, custom ice cream cakes and a full range of beverages, providing quality and value to consumers at more than 7,500 retail shops in nearly 50 countries. Baskin-Robbins was founded in 1945 by two ice cream enthusiasts whose passion led to the creation of more than 1,200 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands Group, Inc. (Nasdaq: DNKN) family of companies. For further information, visit www.BaskinRobbins.com.

SOURCE Baskin-Robbins

Contact:

Justin Drake
O: 781-737-5200
E: press@dunkinbrands.com

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