June 01, 2015 // Franchising.com // IRVINE, California – Wienerschnitzel, the brand behind America’s favorite Chili Dog, has announced five new versions of its most iconic menu item: the Chili Cheese Dog. To give fans more of what they crave, Wienerschnitzel is combining its famous Chili Cheese Dog with savory ingredients like bacon, ranch dressing, grilled onions, and Frank’s® Buffalo Wing Sauce.
Smothered in Wienerschnitzel’s secret-recipe chili and freshly-grated cheddar cheese, the new Chili Cheese Dog creations are now available in five additional flavors:
“We’ve conducted research and found that our customers love our Chili Cheese Dog, but they also love trying new products at limited-serve restaurants. So we are giving them both with five new, incredible tasting varieties of Chili Cheese Dogs.” said Doug Koegeboehn, Wienerschnitzel’s Chief Marketing Officer. “We’ve had great success over the past few months promoting new flavors of Chili Cheese Fries, and we expect to see the same type of fan reaction to these new Chili Cheese Dogs.”
The five new Chili Cheese Dog creations are available at participating Wienerschnitzel locations for a limited time. The commercial can be seen on the company’s YouTube channel. For more information and to find your nearest location, visit www.wienerschnitzel.com.
Founded by John Galardi in 1961 with a single hot dog stand in Wilmington, California, Wienerschnitzel (www.wienerschnitzel.com) is a bona fide pioneer of the limited-service food industry. The world’s largest hot dog chain serves more than 120 million hot dogs annually and is famous for its delicious proprietary chili recipe. Based in Irvine, Calif., the parent company, Galardi Group, franchises restaurants throughout the U.S., including Wienerschnitzel, Hamburger Stand, and Tastee Freez.
Morgan Marketing & Public Relations