June 03, 2015 // Franchising.com // MANASQUAN, N.J. – Jersey Mike’s Subs, known for its fresh sliced/fresh grilled subs, is continuing its partnership with Christie Rampone, the Captain of the U.S. Women's National Soccer Team and Jersey Shore native, for an additional three years. Rampone, named the first spokesperson in the company’s nearly 60-year history in 2012, will appear in a multi-tiered, grassroots marketing program involving clinics, new store openings, charity events, social media and videos. Additionally, she will work with the company on its internal training initiatives.
Known for her extraordinary athleticism, intelligence and leadership, Rampone is considered to be one of the greatest defenders to ever play the game. Rampone has two daughters and remains one of the team’s fastest and most durable players. Additionally, she is the most-capped active player in the world, man or woman, with honors that include a World Cup Championship and three Olympic Gold Medals. She is also a 2015 New Jersey Hall of Fame nominee.
“Christie is an excellent role model for our brand,” said Peter Cancro, Jersey Mike’s founder and CEO. “She has strong Jersey Shore roots and shares our same values related to leadership, mentoring and giving back. Continuing our partnership with Christie was an easy decision and we look forward to growing our relationship as we approach our 60th year in business.”
Jersey Mike’s hopes to appeal to busy parents, shuttling children from school to sports practices and other activities, who are looking for fast, healthy meal options.
Started in 1956, Jersey Mike’s was named the #1 fastest growing chain in the Nation’s Restaurant News 2014 Top 100 and continues to win best sub awards in virtually every market it enters.
The growth is fueled by passionate Jersey Mike’s fans who crave their subs made Mike’s Way® with the freshest vegetables – onions, lettuce and tomatoes – topped off with an exquisite zing of “the juice” – red wine vinegar and olive oil blended to perfection. Jersey Mike’s premium meats and cheeses are sliced on the spot, piled high on in-store baked bread and served up with a helping of neighborly banter from a dedicated and high-energy team.
Jersey Mike’s, a fast-casual sub sandwich franchise with more than 1,500 locations open and under development nationwide, believes that making a sub sandwich and making a difference can be one and the same. Jersey Mike’s offers a sub above, serving authentic fresh sliced subs on freshly baked bread – the same recipe it started with in 1956 – and is passionate about giving back to its local communities. For more information, please visit www.jerseymikes.com or follow us on Facebook (www.facebook.com/jerseymikes) and Twitter (www.twitter.com/jerseymikes).
SOURCE Jersey Mike’s Subs
Splash Communications, LLC
O: (603) 893-1707
M: (917) 838-4500