June 18, 2015 // Franchising.com // Bakersfield, CA - Bakersfield Native and former marketing executive, Richard Aronson, will open his second location in Bakersfield on Thursday by hosting a three-day grand opening celebration.
The party starts Thursday when the first 50 guests receive gift cards worth up to $50. The party continues on Friday where guests can stock up on their Dickey’s Barbecue gear when the newest location offers all merchandise giveaways. The party continues on Saturday when guests can catch radio station KRJK 97.3 Jack FM from noon to 2 p.m. and grab a barbecue bargain with $2 pulled pork barbecue sandwiches. One lucky guest will win a $500 gift card and three guests will receive free barbecue for a year.
“We are thrilled to see Richard Aronson open a second location in Bakersfield,” said Roland Dickey, Jr., CEO of Dickey’s Barbecue. “It’s exciting to see Richard’s growth in the community and with our brand.”
“Our barbecue is unlike any other in town. I love the fact that we are a fast casual concept where guests get their fresh plate of barbecue within minutes of ordering but everything is slow-smoked for intensified flavor without the use of microwaves or grills,” said owner, Richard Aronson. “Dickey’s Barbecue Pit has been extremely successful here and I’ve been lucky to have the support of the brand.”
Aronson resides in Bakersfield where he owns a second Dickey’s Barbecue Pit location. The newest location is located at 6603 Panama Lane and can be reached by calling 661.735.7774.
Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain was founded in 1941 by Travis Dickey with the goal of authentic slow smoked barbecue. Today, all meats are still slow smoked on-site in each restaurant living up to the company tagline, “We Speak Barbecue.” The Dallas-based family-run barbecue franchise offers a quality selection of signature meats, home style sides, tangy barbecue sauce and free kids’ meals every Sunday. The fast-casual concept has expanded to almost 500 locations in 40 states. This year Dickey’s Barbecue was recognized for the third year by Nation’s Restaurant News as a “Top 10 Growth Chain” and by Technomic as the “Fastest-growing restaurant chain in the country.” For more information, visit www.dickeys.com or for barbecue franchise opportunities call 866.340.6188.
SOURCE Dickey’s Barbecue Restaurants, Inc.