Captain D's Turns Up the Heat with the Launch of Limited-Time Menu Items
Seafood leader continues to deliver high-quality, innovative products this summer.
June 22, 2015 // Franchising.com // NASHVILLE, Tenn. - Captain D’s LLC, the leading fast casual seafood restaurant chain, has been serving freshly prepared seafood for more than four decades. The company continues to develop new items while remaining true to the brand’s mission of serving fresh, high-quality food at an affordable price. Captain D’s has launched a summer menu that’s bursting at the seams with limited-time mouthwatering selections sure to please any palate. Available now through August 15, the seafood leader is tempting guests across the country with both new dishes and old favorites that feature a refreshed twist on flavor and preparation.
Making its Captain D’s debut, the new Parmesan Crusted Tilapia Meal adds variety to the grilled menu. Served on a bed of rice with a choice of two sides and a breadstick, this standout menu item showcases the brand’s innovation and ability to appeal to a wide range of consumers, especially those who are looking to add variety to their diet. Additionally, D’s fan favorite fish tenders have been reintroduced with a new breadcrumb topping that’s both light and crispy. These Home-Style Fish Tenders highlight the brand’s seafood expertise, with hand-cut whole muscle white fish filets that are breaded by hand and made to order. Served with a choice of two sides and hush puppies, the tenders are also available prepared Southern Style as part of a $4.99 full meal deal.
The sizzling summer offerings continue as Captain D’s brings back its famous Fried Pickles and Fried Green Tomatoes, each served with a rich, creamy dipping sauce. Summer wouldn’t be complete without Key Lime Pie to satisfy the sweet tooth, as well as an all-new Strawberry Lemonade Tea and the Mango Cooler for refreshing beverage options on a hot day.
“We’ve been the seafood expert for the past 45 years, and continue to be an industry leader by keeping our menu fresh and innovative, while offering our guests the food we know they love,” said chef Jason Henderson, vice president of product innovation. “We’re excited for them to enjoy these additions throughout the summer, and look forward to unveiling some new menu items with our upcoming seasonal promotions throughout the remainder of the year.”
The launch of these limited time menu offerings coincides with the launch of a new TV commercial, the latest installment in the award-winning “For the Love of D’s” campaign. This spot has a playful storyline highlighting the cravablilty of D’s summer items, giving consumers a taste of what’s waiting for them at their local Captain D’s.
With 512 restaurants in 26 states, Captain D’s is the fast-casual seafood leader and number one seafood franchise in America ranked by average unit volume. Captain D’s recently unveiled a new design featuring a vibrant coastal atmosphere and upgraded the dining experience with new plate ware and silverware. Captain D’s new menu, featuring several new items, is brought to life with upgraded menu boards and also features several new kid’s meal offerings. With these efforts, Captain D’s has remained true to what it does best — serving high-quality seafood with warm hospitality at an affordable price.
For more information, please visit www.captainds.com.
About Captain D’s
Headquartered in Nashville, Tenn., Captain D’s has 512 restaurants in 26 states, plus military bases around the world. Captain D’s is the nation’s leading fast casual seafood restaurant and was named the #1 seafood chain in the QSR 50, ranked by AUV. Founded in 1969, Captain D’s has been offering its customers high-quality seafood at reasonable prices in a welcoming atmosphere for more than 45 years. Captain D’s serves a widely variety of seafood that includes freshly prepared entrees and the company's signature hand-battered fish, which is cooked to order to ensure freshness. The restaurants also offer premium-quality, grilled items such as shrimp, and surf and turf, as well as hushpuppies, desserts and freshly brewed, Southern-style sweet tea, a Captain D's favorite. For more information, please visit www.captainds.com.
SOURCE Captain D's