Capriotti’s Sandwich Shop Launches Mobile Rewards Program

Award-Winning Sub Franchise Teams Up With CRM Platform To Create Loyalty App

June 24, 2015 // // LAS VEGAS – Capriotti’s Sandwich Shop introduces a new loyalty app to extend exclusive offers and give dedicated sandwich lovers extra rewards to thank them for their continued patronage. Launching at all Capriotti’s locations, the CAPAddicts Rewards app allows loyal fans to earn points and get rewards just for enjoying their favorite subs. As an additional incentive to download the app, all new users will receive $2 in CAPS Cash to use towards their next Capriotti’s meal.

To develop the CAPAddicts Rewards app, Capriotti’s worked with Punchh, a brand-centric mobile loyalty and insights platform, to engage customers and deliver relevant offers and rewards based on individual preferences. Users earn points for every dollar spent at any Capriotti’s location, and once downloaded, guests can level up in their status from Level 1 in the Caprehensive tier, where guests will receive a Free 9” Sub of their choice after every 10th visit, to Level 5 in the Extraordinary tier, where they will receive a Free Small Party Tray on their birthday, limited edition Capriotti’s gifts and earn their Free 9” Subs twice after every 5th visit! Aside from surprise freebies and offers, CAPAddicts Rewards mobile users can also earn free subs just by referring their friends to the app on social media. For every 10 friends that sign up, guests can redeem a Free 9” Sub.

“We wanted to give back to our most devoted fans and let them know just how much we appreciate them through our CAPAddicts Rewards app,” said Ashley Morris, CEO of Capriotti’s. “Punchh’s platform allows us to connect with our guests on a more personal level and provide key insights for us to create a more superior customer experience.”

To sign up for the CAPAddicts Rewards app, visit For more information about Capriotti’s, please visit For more information about Punchh, please visit

About Capriotti’s Sandwich Shop

Founded in 1976, Capriotti’s Sandwich Shop, is an award-winning sandwich shop that remains true to their 39 year tradition of slow-roasting whole, all natural turkeys in-house every day. Capriotti’s fresh ingredients, homemade subs and unique menu items have won numerous accolades including being named one of the “10 Great Places for a Surprising Sandwich” by USA Today and is a recent winner of “Best of” awards in Delaware, Las Vegas, Dallas, Quad Cities, Eastern Shore and San Diego. Capriotti’s cold, grilled and vegetarian subs, cheese steaks and salads are available at more than 100 company-owned and franchise locations in 16 states and federal districts across the U.S. including: Arizona, California, Delaware, Florida, Georgia, Iowa, Maryland, Massachusetts, Nevada, North Carolina, Pennsylvania, Texas, Utah, Virginia, Wisconsin and Washington D.C. Their signature sub, The Bobbie®, was voted “The Greatest Sandwich in America” by thousands of readers across the country and reported by For more information, visit

About Punchh

Punchh is a mobile CRM platform for restaurants, which includes branded mobile apps for consumer engagement, big data customer analytics and integration with POS, social media and other third-party systems. Headquartered in Sunnyvale, California, Punchh's patent-pending technology operates in stores under a variety of premier brands. Punchh’s platform helps restaurants engage their consumers and increase same-store sales, repeat rates, online reviews, new customer referrals and marketing campaign performance. For more information, please visit

SOURCE Capriotti’s Sandwich Shop

Media Contacts:

Erin Morrissey

Andrew Park




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