America’s Top Road Trip Destinations Named by Schlotzsky’s Guests
National Bakery-Cafe Restaurant Gives Guests Chance to Win Thousands of Prizes Featuring a Cruisin’ Vacation to Destination along Route 66 through Summer Promotion
AUSTIN, Texas - July 01, 2015 - (BUSINESS WIRE) - Schlotzsky’s® summer menu has taken a road trip down historic Route 66 with the launch of regionally-inspired dishes, so the bakery-cafe is asking guests about their ultimate road trip destination this summer. Throughout June, Schlotzsky’s received thousands of social media entries from guests across the country sharing photos of where they wanted to take a road trip this summer. The results are in and today, Schlotzsky’s announces America’s Top 66 Road Trip Destinations.
Whether it’s to the beach or the mountains – here are America’s Top 10 Road Trip Destinations, according to Schlotzsky’s guests, in order of popularity:
- Los Angeles, CA
- Las Vegas, NV
- The Grand Canyon
- Yellowstone National Park
- Seligman, AZ ("Birthplace of Route 66")
- Ft. Worth, TX
- Chicago, IL
- The Petrified Forest
- Niagara Falls, NY
- Jackson Hole, WY
To view a full list of America’s Top 66 Road Trip Destinations, visit lotz4.me/Route66June.
Route 66-Themed Fill ‘er Up! Instant Win Game and Sweepstakes
Schlotzsky’s isn’t just asking its guests where they want to vacation, the restaurant franchise is making those dreams a reality by giving away a free four-person vacation to one of three iconic cities along Route 66, in Chicago, Albuquerque/Santa Fe or Los Angeles. Guests are automatically entered to win when they play the new Route 66-inspired Fill ‘er Up! game through the Lotz4MeTM loyalty app. For a limited time, the game is available by entering a special 5-digit code, found on the 32 oz. promotional cup, into the Lotz4Me app. Since the Fill ‘er Up! game launched in early June, there have been more than 17,400 plays and more than 1,850 people have won additional prizes through the promotion. With an August 30 deadline, there is still plenty of time for guests to enter for a chance to win.
“We’re having fun with our guests this summer, in our restaurants, within our Lotz4Me mobile app and online via social media,” said Kelly Roddy, president of Schlotzsky’s. “The compiled list of road trip destinations represent iconic places in America and we can’t wait to give away a free trip to one lucky guest to celebrate our Route 66 menu.”
Route 66-Themed Signature Sandwiches and New Oven-Baked Wraps
Schlotzsky’s own summer road trip starts with its Route 66 menu. Incorporating a variety of regionally inspired flavors and cultures, Schlotzsky’s limited time menu features three signature sandwiches, also available for the first time as a wrap option, inspired by pit stops along the ‘Main Street of America.’ Available until August 30, guests can taste all three regional flavors in signature sandwiches and oven-baked wraps, including the:
- Windy City Pastrami & Swiss
- Albuquerque Turkey
- California Chick
Route 66-Themed Summer Social Media Promotion Continues
On the next leg of the road trip, Schlotzsky’s wants to know what summer songs America is listening to. From now until August, guests are encouraged to share their favorite summer music at lotz4.me/Route66July or on Schlotzsky’s Facebook, Twitter and Instagram pages for a chance to win even more prizes. Once the votes are submitted, Schlotzsky’s will reveal America’s Top 66 Sounds of Summer at the beginning of August.
For more information or to visit the nearest location, visit www.schlotzskys.com
Since 1971, Schlotzsky's® has been the home of The Original® oven-baked sandwich. The menu has evolved with guests’ tastes to include the highest quality hot delicious sandwiches on its legendary Fresh-from-Scratch® oven-baked sourdough buns, gourmet pizzas, Artisan flatbreads, oven-baked pastas, freshly made-to-order salads, savory soups and delicious Cinnabon treats at co-branded locations. With more than 350 locations worldwide, Schlotzsky's is the fast-casual choice for a quick and fresh dining experience. Schlotzsky’s is enjoyed around the world, with restaurants in 35 states along with locations in Azerbaijan, Turkey and Russia. For more information, visit www.schlotzskys.com.
About FOCUS Brands Inc.
Atlanta-based FOCUS Brands Inc. is the franchisor and operator of over 4,000 ice cream shoppes, bakeries, restaurants and cafes in the United States, the District of Columbia, Puerto Rico and 60 foreign countries under the brand names Carvel®, Cinnabon®, Schlotzsky’s®, Moe’s Southwest Grill®, Auntie Anne’s® and McAlister’s Deli®, as well as Seattle’s Best Coffee® on certain military bases and in certain international markets. Please visit www.focusbrands.com to learn more.
Fishman Public Relations
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