The Shark Week Frenzy Is Back At Cold Stone Creamery

Shark Week Frenzy Creation, Great Blue Cupcake in Stores Now

July 01, 2015 // // Scottsdale, Ariz. – Cold Stone Creamery® ( is excited to announce, for a third consecutive year, a partnership with the Discovery Channel® celebrating Shark Week®. Shark Week 2015 premieres on the Discovery Channel on Sunday, July 5, but customers can enjoy the Shark Week Frenzy Creation™ and the Great Blue™ Cupcakes in stores now through July 14, 2015.

The Shark Week Frenzy Creation is made with Blue Sweet Cream Ice Cream mixed with graham cracker pie crust and gummy sharks. The Great Blue Cupcake is a chocolate cup filled with a layer of yellow cake and Blue Sweet Cream Ice Cream, topped with blue fluffy frosting and a gummy shark.

“Every summer over 30 million viewers tune in to Shark Week to see the fantastic shows that the Discovery Channel features all week long,” said Kate Unger, senior vice president of marketing at Cold Stone Creamery. “With our brand we offer amazing Ice Cream and an extremely fun in-store experience; so it’s a pleasure to be able to partner with another iconic and fun brand such as the Discovery Channel and Shark Week. Everyone across the country loves tuning in and then coming into our stores for our Shark Week Creations. The Blue Sweet Cream Ice Cream and gummy sharks are a huge hit with our guests.”

The Great Blue Cupcake is also available in stores during this promotion and can be ordered in advance online at “Every year we hear from more and more die-hard Shark Week fans that love having the Cold Stone cupcakes on hand at their Shark Week viewing parties,” said Unger. “They also are just a great fit for summer parties in general. Shark Week is the BEST week!”

As part of the summer Shark Week promotion, Cold Stone Creamery is holding a contest where one lucky winner will win a trip for four to the Atlantis Paradise Island Resort in the Bahamas. To enter, fans are encouraged to share a picture of their Shark Week Creations on Facebook, Twitter or Instagram using #sharkweekfrenzy. Visit for more details and a link to the official rules.

Lastly, the fun continues when Cold Stone Creamery and the Discovery Channel will host a Twitter Chat on July 2 about shark and ice cream trivia. Participants will have an opportunity to win Cold Stone Creamery gift cards and Shark Week swag items for their answers. #sharkchat.

The Shark Frenzy Creation and The Great Blue Cupcake ice cream cupcakes will be in stores until July 14, 2015.

Promotional Creation™:

  • The Shark Week Frenzy – Blue Sweet Cream Ice Cream mixed with Graham Cracker Pie Crust and Gummy Sharks

Promotional Cupcake:

  • Great Blue Cupcake – Chocolate Cup filled with a layer of Yellow Cake and Blue Sweet Cream Ice Cream topped with fluffy blue frosting and a Gummy Shark

About Cold Stone Creamery

Cold Stone Creamery® delivers the Ultimate Ice Cream Experience™ through a community of franchisees who are passionate about ice cream. The secret recipe for smooth and creamy Ice Cream is hand-crafted and made fresh in each store, and then customized by combining a variety of mix-ins on a frozen granite stone. Headquartered in Scottsdale, Arizona, Cold Stone Creamery is a subsidiary of Kahala Brands™, one of the fastest growing franchising companies in the world, with a portfolio of 16 quick-service restaurant brands. Cold Stone Creamery operates more than 1,500 locations in 26 countries.

About “Made Fresh”

In Cold Stone Creamery® locations across the world, our Ice Cream is handcrafted in small batches – one flavor at a time. We start with the highest quality cream, sugar and flavorings to make our ice cream fresh in the back of each of our stores. This small-batch process ensures our customers receive the richest, creamiest, most delicious ice cream when they visit Cold Stone Creamery.

For more information about Cold Stone Creamery, visit

For more information about Kahala Brands, visit

SOURCE Cold Stone Creamery®


Jessica Benedick
Cold Stone Creamery



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