Papa Murphy's Selects InnerWorkings for In-Store Marketing
Leading take 'n' bake pizza chain signs agreement with marketing execution firm.
CHICAGO and VANCOUVER, Wash. - July 14, 2015 // GLOBE NEWSWIRE // - Papa Murphy's Holdings, Inc. (Nasdaq:FRSH) the world's leading take 'n' bake pizza franchise, today announced that the company has signed an agreement with InnerWorkings, Inc. (Nasdaq:INWK), a leading marketing execution firm, to strengthen the impact of Papa Murphy's point-of-purchase, printed marketing materials, and branded merchandise at the company's more than 1,400 locations across the U.S.
"With InnerWorkings' streamlined platform, our franchise owners will benefit from a simplified, cost-saving process," said Dan Harmon, senior vice president of operations at Papa Murphy's. "We are always looking for new opportunities to improve and strengthen our franchise owner experience and we are pleased to partner with InnerWorkings to advance our in-store marketing execution as we continue to grow the brand."
InnerWorkings will enhance Papa Murphy's marketing operations across the system and support its franchise owners through its customized VALO(TM) technology platform. This flexible solution will provide Papa Murphy's cost-savings while also improving marketing quality and effectiveness. Specifically, through VALO, franchisees will secure better, more consistent pricing across marketing materials, easier order flows, heightened brand quality, and faster time to market, ensuring optimal execution on every marketing campaign. InnerWorkings serves a wide variety of clients across various industries including large U.S. retail chains, international not-for-profit organizations, and nationwide financial services companies that benefit from the robust offerings.
"We are excited to work with a company of Papa Murphy's caliber and look forward to further optimizing their in-store marketing resources to deliver greater brand consistency," said Eric Belcher, CEO of InnerWorkings. "We are confident our analytical approach to measuring savings will allow Papa Murphy's to control and promote its brand with superior efficiency."
Papa Murphy's customers create fresh, customized pizzas that are ready to take home and bake in their own oven for 12-18 minutes at 425 degrees for a home-cooked meal served hot. The company offers fresh, never frozen dough that is made in-stores each day as well as fresh, never frozen vegetables chopped daily, 100 percent whole-milk mozzarella - grated in-stores each day- high quality meat with no added fillers and specialty, premium ingredients.
About Papa Murphy's
Papa Murphy's Holdings, Inc. (Nasdaq:FRSH) is a franchisor and operator of the largest Take 'N' Bake pizza chain in the United States, selling fresh, hand-crafted pizzas ready for customers to bake at home. The company was founded in 1981 and currently operates over 1,400 franchised and corporate-owned fresh pizza stores in 38 States, Canada and United Arab Emirates. Papa Murphy's core purpose is to bring all families together through food people love with a goal to create fun, convenient and fulfilling family dinners. In addition to scratch-made pizzas, the company offers a growing menu of grab 'n' go items, including salads, sides and desserts. For more information, visit www.papamurphys.com. Find Papa Murphy's on Facebook at www.facebook.com/papamurphyspizza.
About InnerWorkings, Inc.
InnerWorkings, Inc. (NASDAQ:INWK) is the leading global marketing execution firm serving Fortune 500 brands across a wide range of industries. As a comprehensive outsourced enterprise solution, the company leverages proprietary technology, an extensive supplier network, and deep domain expertise to streamline the production of branded materials and retail experiences across geographies and formats. InnerWorkings is based in Chicago, Ill., employs approximately 1,500 individuals, and maintains 67 global offices in 30 countries. Among the many industries InnerWorkings serves are: retail, financial services, hospitality, consumer packaged goods, not-for-profits, healthcare, food & beverage, broadcasting & cable, and transportation. For more information visit: www.inwk.com.
SOURCE Papa Murphy's